Events are an important piece of fundraising for an organization. It also takes a lot of work to create an event that donors want to participate in. The fundraising strategy you use for your organization (and whether or not you choose an event) depends on what goals you have for your organization. Also the type of event you choose to host will be influenced by your donor persona.  Mary is an event producer, and she does a great job of combining fundraising goals with the donor persona into the perfect event for your organization. Let’s spend some time with Mary learning about events. And ..read more

Today we are talking to Adam and Melissa from DipJar. DipJar is a unique product that helps organizations raise money at a specific location. It replaces the cash box and gives donors a positive experience that inspires them to contribute more. This is one tool that your organization can employ to collect donations when guests are immersed in an experience.  Listen to the end for some interesting tips on how you can use a DipJar in your fundraising, and the most elaborate examples of how a DipJar has been used by other organizations.    In This Episode  5:43 - What is a Di ..read more

Today we are talking about sponsorships, partnerships, and developing relationships with businesses. This can be uncomfortable for beginning nonprofits, but working with the business community is important to both the businesses and the nonprofits. In this episode, we talk about how to find partners, how to determine if a partnership is working, and the legal things you need to watch out for when navigating your partnership.    In This Episode  3:05 - How nonprofit organizations can get started with navigating partnerships 5:05 - Determining if a business would be a good partne ..read more

We are speaking to Jay Yelas, executive director of the CAST for Kids Project. This episode is about relationship building with donors. Organizations that treat their donor like human beings who want to cause a positive change in the world are organizations that have the most success in building long-term relationships with their donors. Jay talks about relationship strategy and donor retention plans, and he gives three really great tips on how to build relationships with donors at the very end.  The CAST for Kids Foundation is celebrating its 30th year, and its mission is to enrich the l ..read more

Today we are talking about storytelling. The reason I wanted to start the entire series here is because donors are not checks, they are real relationships. And organizations that treat their donors as real human beings have ten times the success with fundraising. When you treat donors as a relationship, they are happy to share their stories, learn more about your success stories, and sharing them with their friends and family.  We are talking to Farid Askerov, owner of Shutter Sauce, and a video strategist focused on creating video assets that supercharge marketing for businesses and nonp ..read more