Photo of social media applications on phone by Tracy Le Blanc from Pexels The social media landscape is in a constant state of change. This means marketers must stay on top of trends and industry developments to continue affecting results.  Audiences As more people engage in more ways in the digital space, marketers need to understand who their target audience is and how their needs can best be met. Both elements have changed with the introduction of digital marketing and social media. For example, Millennials and Gen Z are now the most active users of social media and have ..read more

Viral marketing strategies are never a guarantee of “going viral.” Except for the few outliers that hit the jackpot and achieve viral unintentionally, creating viral content is hard work. However, certain principles can be utilized to increase the likelihood of virality (or buy you more lottery tickets as it were). Photo by Oladimeji Ajegbile from Pexels 1. Visuals Of the many types of content that exist in the digital space, the kind that most often goes viral is visual content. Visual content is engaging, easy to understand and remember, and has the potential for ..read more

Starbucks vs Kaladi Brothers Coffee             One of the most important components of social media marketing is differentiation. Differentiation is the element of uniqueness or ability to set a company apart from its competitors. Applied to marketing strategy, differentiation is the ability of a brand to create a unique and memorable customer experience across platforms. Two companies that use social media very differently to market similar products are Starbucks and Kaladi Brothers Coffee. The Starbucks Approach   ..read more

Orkut Profile Page So You’ve Never Heard of Orkut? Orkut was a social networking site launched in 2004 by Google employee, Orkut Büyükkökten (try saying that ten times fast). The site reigned supreme, especially in the Brazilian market, for ten years before it was replaced by social platforms that offered increased cross-platform engagement. Orkut Login Page The purpose of the site was to find and build social communities based on keyword searches, effectively connecting individuals with common characteristics, and placing them into groups. The site was popular among technology workers and ..read more

Weixin Logo Weixin (available with altered features and interface as WeChat outside of China) is an extremely popular social networking app in China that has found success by taking advantage of a few key social marketing strategies. First, Weixin was created with its target audience in mind. Not only is this a social media best practice, but it is also a strategy to transform audiences into active users. It seems logical; if a brand doesn’t know who it should market to it won’t know how to communicate to its potential customer and through which platforms…or even what voice to u ..read more

Photo by Klaus Nielsen from Pexels             Going viral on social media is hard and the true secret is still elusive to many. The importance of uncovering such a secret becomes even more vital when the content in question is raising awareness for a good cause. Breast cancer awareness social media campaigns have been some of the most creative, engaging, and controversial in the last decade. More importantly, they have gone viral. A great example was the bra-color Facebook status that included the poster’s na ..read more

I’m Jared – and I drink wine one glass at a time. This innovative wine and marketing professional is passionate about creating strong, digital, and in-person connections between consumers and brands. He has experience writing creative and marketing copy as well as project management, analytics, and team-building skills. He is continuing his education with an MS in Marketing – Social Media to learn to harnesses the power of the digital space and foster virtual connections through the universal language of storytelling ..read more

https://www.warbyparker.comThanks to the internet… Founded in 2010 by a group of innovative, college students at the Wharton School of the University of Pennsylvania, Warby Parker (WP) revolutionized how consumers buy glasses. Instead of booking a distant appointment with an eye doctor and traveling to a showroom only to spend hundreds of dollars on a limited selection of frames, WP took full advantage of the digital space to create a new business model. Today, consumers can shop online through the WP website. The ease of use the Internet provides makes shopping with WP easy, convenient, and a ..read more