Listen to my latest conversation with Christelle Nouviaire-Domec Creative Director and Associate Lecturer in Sociology & Fashion. We explore fashion's obsession with the late 20th Century and whether the 90s was the most iconic moment in fashion. Christelle also shares insights into what it takes to enter the French fashion market. Having studied Fashion Design in Paris during the 90s, Christelle honed her skills at Lanvin, designing for Christophe Lemaire and Claude Montana, specializing in designing couture and luxury accessories. Her extensive career in fashion includes roles at Vogue I ..read more

What do Kaia Gerber and Charlotte Rampling have in common? Find out by listening to this exclusive podcast! Designed for students and those contemplating a career change, this podcast delves into the world of model agency representation. Join us as Natalie Hand, the Creative Director of London's renowned boutique model agency, Viva London, shares her insights and experiences. With an impressive roster of models such as Kaia Gerber, Liya Kebede, Emily Ratajkowski, Natalia Vodianova, and notable figures like Charlotte Rampling, Juliette Binoche, and designer Ines de la Fressange, Viva London lea ..read more

Fashion Entrepreneurs get excited about creating logos and so they should. But the logo should be the last thing you do not the first. Jana Dambekalne is a Visual Communication Senior Lecturer and ex Art Director with a wealth of experience.  Listen to our chat about how logos are defunct unless they are memorable and how to ensure your brand identity is doing its job. This is a great place to start if you are thinking of starting a fashion brand or re-branding. Fashion Hub Singapore is a podcast for fashion brands looking to create social impact.  To find out more about what I do go ..read more

Siim Sainas is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands; 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA.  His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and ..read more

Are you toying with the idea of starting a fashion brand but not sure it its a good idea? Entrepreneurship is rewarding, exciting and can be just the new challenge you need. On the flip side it's a journey that is uncertain and can take over your life. Listen to my podcast which outlines 7 critical questions every entrepreneur should ask before starting out. Even if you have already started a business and maybe faced some roadblocks, you may find out why you are facing those hurdles and what you can do to overcome them.  Find out more creating a fashion or lifestyle brand at www.anisajohn ..read more

We all do it - we create a product then rush to market it. Which usually results in average ads that do not cut through the noise. Listen to my enlightening interview with Graham Kelly, who has risen the ranks in advertising; holding positions such as Executive Creative Director, Regional Head in all the top agencies you can name.  Graham's candid answer's reminded me as fashion marketers we need to take the time to write a good brief and come up many 'big ideas' before choosing the right message for our brand. He outlines what it takes to make your advertising work for you and the rookie ..read more

People don’t buy products, they buy brands. Save yourself time and money by taking the time to understand the subtle but powerful difference between branding and marketing. Get tips on the 4 steps to create a successful brand that resonates with customers and impacts your bottom line.  A useful podcast if you are setting up a fashion or lifestyle business or if you are looking to improve your existing business.  For those confused about creating a logo and brand identity find out the key steps to developing a memorable and likeable brand before you brief a graphic designer. It will s ..read more

Toying with the idea of starting a fashion business but don't know where to start? Here are 3 easy steps to coming up with your big idea. To find out more visit www.anisajohnny.com ..read more

Fashion Entrepreneurs get excited about creating logos and so they should. But the logo should be the last thing you do not the first. Jana Dambekalne is a Visual Communication Senior Lecturer and ex Art Director with a wealth of experience.  Listen to our chat about how logos are defunct unless they are memorable and how to ensure your brand identity is doing its job. This is a great place to start if you are thinking of starting a fashion brand or re-branding. Fashion Hub Singapore is a podcast for fashion brands looking to create social impact.  To find out more about what I do go ..read more

Siim Sainas  is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands. 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA. His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and ..read more