Retention Chronicles
24 FOLLOWERS
Retention Chronicles is a podcast sponsored by Malomo, a shipment tracking platform that helps eCommerce brands turn their order tracking from a cost center into a profitable marketing channel. Join us, Sarah Leitz and Mariah Parsons, as we explore the best of the best. We chat with many people in varying positions with an assortment of perspectives from different stages in their eCommerce..
Retention Chronicles
6d ago
Liz Reyes, Co-Founder of Sols, joins Retention Chronicles to discuss recovering from a burglary by putting her customers first, establishing her ecommerce store on Shopify, starting to build on social media, & more.
When founding an ecommerce company, there are a lot of questions that need to be answered like where to host your site, what technology to add to your ecommerce platform, what to invest in, how to build out your team, and more. Luckily for listeners of Retention Chronicles, Liz and Mariah talk about Liz’s journey in setting up Sols.
Liz walks through her decision in choos ..read more
Retention Chronicles
2w ago
James Van Erck, Co-Founder & COO of Rebuy, joins Retention Chronicles to discuss software that generates post-purchase revenue for Shopify brands.
With his extensive background in ecommerce, James has a lot of experience to share with Shopify brand founders, operators, and marketers. A lot of brands focus on how to acquire their customers, but enough aren’t focusing on how to retain them after they make a first purchase. This is what James, Noah, and Mariah discuss. How do ecommerce brands retain their customers?
There are a lot of ways to increase customer retention, but Jam ..read more
Retention Chronicles
3w ago
Allyse Jackson, Founder & CEO of Beehive Meals, joins Retention Chronicles to discuss how she’s managed and organized operations and logistics for her ecommerce business.
Without intending to, Allyse started her business Beehive Meals by prepping freezer meals when she was pregnant. After realizing she over prepared food for her family, she started to realize she needed to get ride of some of her prepped meals.
After delivering extra meals to friends and family, Allyse saw how well they were received and went to Facebook to see how many people would be interested in a delivery servic ..read more
Retention Chronicles
3w ago
Caitlin Elgin, Head of CRM & Lifecycle, at Fluency Firm joins Retention Chronicles to discuss evaluating Shopify transactional email and SMS by click rate.
Caitlin, Noah, & Mariah chat about Caitlin’s background in marketing and how she’s been in the Shopify space since 2014 before they even had an integration with USPS.
Caitlin has worked with countless brands who have upgraded their transactional emails from the ‘out-of-the-box’ Shopify experience to fully branded and personalized transactional email and SMS with Malomo. She shares a specific Shopify merchant use case whe ..read more
Retention Chronicles
1M ago
Lindsay White, Founder & CEO of The Little Milk Bar, joins Retention Chronicles to discuss scaling customers through social media and digital marketing for Shopify brands.
Lindsay and Mariah chat about Lindsay’s journey to entrepreneurship within the Shopify ecosystem and how she first started in the Etsy community selling baby leggings. She then rebranded and pivoted her business to focus on breastfeeding and the right to breastfeed in public.
When Lindsay started selling on Etsy, Instagram was new and she started to see that brands were using free advertising to scale their brand ..read more
Retention Chronicles
1M ago
Anatoliy Labinskiy, a 4-time Two Comma Club winner and founder of GSM Growth, joins Retention Chronicles to discuss how to understand TikTok metrics and grow your sales with TikTok advertising.
Anatoliy tells Mariah and Noah about one of the biggest growth tools in ecommerce right now- TikTok shop. New products and brands are becoming relevant everyday on TikTok, and that’s just from organic media.
Anatoliy and his team have mastered the paid media side of TikTok and are here to share tactical takeaways all brands can implement. Tiktok is a great platform to bring eyeballs to you ..read more
Retention Chronicles
1M ago
Georgia Grace Edwards (Co-Founder/CEO) and Charlotte Massey (Co-Founder/COO) of Gnara join Retention Chronicles Season 5 to discuss founding their brand with their patented GoFly technology.
Georgia Grace and Charlotte patented their GoFly technology to create a new industry for women’s pants. In addition to the familiar zipper fly that allows you to take your pants on and off, a second zipper extends from beneath the first zipper to the back of the waistband.
The founder pair grew up in the great outdoors, and having experienced first hand the issue of not being able to easily use the ..read more
Retention Chronicles
2M ago
RC Williams, Co-Founder of Rejuvia and 1-800-D2C, joins Retention Chronicles Season 5 to discuss streamlining and evaluating technology for D2C brands.
RC tells Mariah about how he and his mother started Rejuvia four years ago and how they dove into the business headfirst. After running the business for a while, they tracked what was working for them and they’ve fine-tuned their business strategy.
He details how brands that are just starting out shouldn’t load heavy on technology, they should keep it light early and then add on different technology as they grow. He warns brands against enabl ..read more
Retention Chronicles
2M ago
Jenny Nuccio, Founder & CEO of Imani Collective, joins Retention Chronicles for the first episode of Season 5 to discuss social entrepreneurship for nonprofits and for-profits.
Jenny has always been passionate about developing the communities she is a part of and focusing on giving back to them. After living in Kenya for many years, she and her pioneer team at Imani Collective began building their nonprofit to create opportunity through trainings and jobs.
She realized that they had to create a marketplace for their vision so that the trainings they were providing would lead to sus ..read more
Retention Chronicles
3M ago
Jules Weldon and Stacey Pierce, Co-Founders of OME Gear, join Retention Chronicles for the final episode of Season 4 to discuss the struggles and successes of building a multi-use product.
Jules and Stace took their product vision and turned it into a 5-in-1 innovation that their customers rave about. But, it hasn’t been an easy journey to get there. They chose their dreams over their belongings and sold their house to back their business, betting on themselves and their determination to succeed.
The leap has been well worth it, as their customers love OME Gear’s The Wanderer. Wh ..read more