In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resilience and enduring relevance of the of the branch. Fresh off the stage from her keynote at Future Branches, Gina discusses insights from the industry’s changemakers like Chase and what she heard from banking leaders across the country about the challenges they face with their own branch networks. They talk about the importance of renovating and right-sizing existing branch networks, as well as how banks bring their brand to life through digital and physical experiences. Juliet spotlights the latest data that sh ..read more

In this special episode of the Believe in Banking podcast, Gina and Juliet look back through the library of episodes to shine a spotlight the enlightening information and insights from Sean Keathley, Founder and Chairman Emeritus of Adrenaline. Going back at the launch of the podcast in 2020, during the height of Covid, all the way through early 2024, they pull out some of the best thinking from a truly rich repository that spans the most change the banking industry has experienced since its inception. In his years hosting the podcast, Sean brought more than a wealth of knowledge about the ban ..read more

In this episode of the Believe in Banking podcast, Gina and Juliet take on the topic of bank and credit union branding. They discuss their upcoming speaking sessions at the Financial Brand Forum in Las Vegas from May 20-22, and spotlight the new Adrenaline report, the “ROI of Rebranding: Best Practices to Measure Business Value for Financial Brands” available on adrenalinex.com. This report features original research and leading insights that show the power of rebranding in driving and delivering growth for financial brands. Highlighting three case studies of recent rebrands – Bravera Bank, Ev ..read more

In episode two of our two-part Believe in Banking podcast series on growth, Sean and Gina discuss the evolving expectations in banking – from generational demands for advisory experiences to neighborhood variations – all impacting how the branch functions. Their conversation covers how generational life stage differences offer an opportunity for banks to step up and serve, especially as Millennials and Gen Z visit the physical bank branch more frequently and Gen X enters their prime earning years. They address the need for financial institutions to adapt to these changing conditions and reimag ..read more

In episode one of a two-part Believe in Banking podcast series on growth, Sean and Gina kick off the new year with a discussion around how financial institutions are increasing their influence to reach more consumers where they are. From the rising momentum around M&A to organic growth and branching, financial institutions are looking to boost their competitive edge by becoming bigger and stronger. In this renewed environment, even new bank formation is on the rise. Their conversation covers the significance of marquis events like Bank Director’s “Acquire or Be Acquired” conference where A ..read more

In part two of the special guest episode of the Believe in Banking podcast, Sean and Gina welcome back Dan Rousseve, Chief Information Officer, and Angie Dvorak, Chief Marketing & Growth Officer, of Everwise Credit Union, formerly Teachers Credit Union. They continue the discussion on the credit union’s rebranding journey, including challenges they faced from Covid to change in leadership, both of which had the potential to stall their progress. But they persevered, knowing what a refreshed brand could do for their organization. When it was unveiled, the new brand Everwise was widely embra ..read more

In this special guest episode of the Believe in Banking podcast, Sean and Gina welcome Dan Rousseve, Chief Information Officer, and Angie Dvorak, Chief Marketing & Growth Officer, of Everwise Credit Union, formerly Teachers Credit Union. In their dynamic discussion, Dan and Angie address the credit union’s storied history and the challenges of operating as Teachers Credit Union as they expanded their membership base beyond their educator origins. The conversation covers the important role that formal and informal research played in building consensus among the C-Suite toward a name change ..read more

In episode two of our Believe in Banking podcast series on Gen Z, Sean and Gina welcome back Adrenaline’s Chief Brand Officer, Juliet D’Ambrosio. Armed with knowledge about this myth-busting generation, the three discuss how banks and credit unions are adapting to meet the needs of Gen Z. They provide examples of institutions like UniWyo Credit Union, AMOCO Credit Union and Guaranty Bank that have created updated experiences to engage people throughout their life stages and share meaningful insights about how modern and approachable branch design welcomes in Gen Z into a new banking relationsh ..read more

In this episode, Sean and Gina share timely insights from speaking and participation at the financial industry’s leading conferences. Specifically, they discuss demands on banking and credit union leaders relating to their branch networks and how planning for saving and growing at the same time is essential for institutions of all sizes. To make the most of opportunities that branches bring, many institutions have been active in either acquiring small networks or building new locations in growth markets. Addressing the latest generational data, they discuss how people from all generations are ..read more

In this special summer episode on innovation, Sean and Gina look at change in financial services at the institutional and industry level. With data and insights gathered from the financial services sector’s most influential gatherings, they discuss new ways that banks and credit unions usher in upgrades to meet customer expectations, while driving more efficiencies in the branch network. They discuss deploying digital solutions and ITMs that go beyond omnichannel, into a total experience journey, and share examples of forward-thinking organizations focused on future-proofing and growing their ..read more