Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shahnam Moghaddam, as they talk about how to get started with site selection for emerging brands. Shahnam is a Broker - Real Estate for franchises; he is currently working at Century 21 Atria Realty Inc. In this episode, he shares his advice, insights about what businesses should consider during this pandemic, and more! In this episode, you’ll learn: Falling in love with the fast-growing concept of the franchise system. Shahnam’s experience of selecting a site for franchises to expand into. What is the allowance con ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Kevin Dubois, as they talk about how he was able to create a cultural shift and change the game for Lapels Dry Cleaning. In 2012, Kevin Dubois became the President and the CEO of Lapels Dry Cleaning when he bought the business from his partner. He saw the future and potential of dry cleaning. Since then, Kevin has been continuously making incredible accomplishments in the industry. In this episode, you’ll learn: The story of how Kevin got into the Cleaning Industry from the Restaurant Industry. Pros and cons of taki ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Brian Bazely, as they talk about using the power of diversity to create and identify new markets. Brian Bazely is the CEO and Co-founder of Driverseat Inc, they offer chauffeur and shuttle services. Driverseat Inc was awarded the Consumers Choice Award for Barrie’s Best Airport Service 2020. Their unique care-based approach to transportation has impacted a lot of lives. In this episode, you’ll learn: ·         Why did Brian and his Co-founder start a transportation business? ·    &n ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Heidi Morrissey, as they talk about how to use transparency to drive sustainable change for your franchise! Heidi is the President of the Kitchen Tune-Up, a company that specializes in one-day wood restoration, cabinet refacing, cabinet redooring, and new cabinets for both residential and commercial customers. In this episode, you’ll learn: Their franchise business was founded in 1988 and is now 32 years old. The best franchise relationships are aligned and collaborative.  Know your reason behind your goals an ..read more

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Anthony Mac Neil, as they talk about the story and growth of Premier Floorball Inc. Anthony Mac Neil is the President of Premier Floorball Inc in North America, and they help entrepreneurs establish floorball clubs in their communities through franchising. Listen to the episode now and discover the emerging sport of floorball! In this episode, you’ll learn: An overview of how the Premier Floorball Inc started and evolved. How many franchisees does Premier Floorball Inc currently have? Any business model has two k ..read more

Jordan Choo and Jeff Bevis talk about franchising, something that most of us would definitely love to learn more about. Jeff talked about his personal experiences and how he got into the franchising industry. They also talk about the ins and outs of franchising and will give us valuable tips to earn more. Make sure you tune in for this episode! In this episode, you’ll learn:   •           How Jeff Bevis and his family got into the franchising industry •           How they handle and manage the franchising business that they have ..read more

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Christine Kelly, as they talk about how to overcome cultural barriers and successfully expand a franchise. Christine Kelly is the Founder of the Little Kickers Group, teaching children between eighteen months and seven years of age world-class soccer skills. Stay tuned! In this episode, you’ll learn: ·         The most brilliant ideas come from personal needs.  ·         How the Little Kickers Group grew and developed in the business. ·      &nb ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Marietta Snetsinger, the Founder of Ascend Franchise Solutions, to learn more about the 5 step franchise preparation framework for success. Ascend Franchise Solutions help franchisors build confidence and profitable franchise systems. You don’t want to miss this! In this episode, you’ll learn: The biggest mistake emerging franchises make is only thinking about what they are selling.  Clarity, practice, business systems, and processes are crucial when starting a franchise.  A lot of emerging franchises stru ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Doug McGregor, as they talk about maintaining brand and service consistency. Doug is the Managing Director of the Better Software Company, helping the franchisees in their day to day operations. They provide franchisors with quality technology and exceptional customer service so that their franchisees can achieve excellence. In this episode, you’ll learn: How Steven Cody started to develop the Better software. Your KPI depends on the type of service industry you’re in. One of the biggest mistakes is not having enoug ..read more

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ruth Agbaji, as they talk about creating buy-in from franchisees as an emerging brand. Ruth is the founder and CEO of the Code Wiz Franchise, a learning center or school for kids teaching them to express themselves through the art of coding. In this episode, you’ll learn: Looking for flexibility in life and finding a way to impact the next generation. Ruth decided to explore franchising as a way to grow!  Franchising is a whole different business than your actual business. The franchisor is in charge of protect ..read more