Do you find yourself worrying around how much engagement you have on your social media accounts? This is a topic I find comes up repeatedly on social media, in Facebook group conversations, and in the coaching calls I run in my membership. Pet professionals who are doing a brilliant job of caring for animals and supporting their clients, making brilliant products that make a difference. Yet they become tied up in knots with social media, trying to keep up with the ever changing demands of platforms run by billionaires. Social media is an incredible free tool to get your work seen, but it can a ..read more

Are you fed up with feeling awkward when selling your product or service? If so, I think you’ll love this episode with sales expert Sara Dalrymple, author of More Sales Please, where we’re talking about letting go of the discomfort you feel around asking for money. You started your business because you wanted to do good work and make a difference, and for this to happen, you need to earn a living. You likely love doing your work, and Sara says that simply ‘developing a love of talking about what you do’ is the key to being a better salesperson. Selling is like a muscle, you have to work on it ..read more

Would you love to be an award-winning pet business? To gain recognition for the hard work you do and stand out from the competition? Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility and attract new customers. In this podcast episode, I'm sharing reasons you should aspire to be an award-winning pet business. Plus tips on choosing the right award for you and using your win to secure media coverage. Winning awards means you'll elevate your pet business, stand ou ..read more

What do you do when something happens in your life, and it means you have to stop everything in your business to deal with it? We live in an uncertain world, and the 2020 Coronavirus pandemic has shown that you don’t know what might be coming around the corner to turn your life upside down. And while your business is a huge part of your life, there are inevitable things that happen with your family and loved ones which, at times, mean they need to come first. Running a business is challenging during these times. You don’t have the usual time, energy, and resources to keep the plates spinning ..read more

Each year Theo Paphitis puts on his Small Business Sunday winner's event in Birmingham to celebrate small businesses and give them a boost. It's a brilliantly inspiring day where Theo and his panel of experts give so much encouragement and line up fabulous speakers to educate and inspire you. This year, we had talks on using AI in your marketing from Google and a spotlight session from Susan Bonnar, founder of The British Craft House and a former SBS winner. NatWest chaired a panel discussion with success stories from their Accelerator program Maxine Laceby, founder of Absolute Collagen, Sanja ..read more

Are you thinking of joining my Pets Get Visible membership? If so, this podcast episode is for you.  Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join. Plus my clients Helen and Nina share their experience of being part of it. If you know you’re ready to join, here’s the link:  https://publicityforpetbusinesses.mykajabi.com/pets-get-visible Key topics and timings in this episode 0.43 - this week's topic - my Pets Get Visible membership. 2.01 - Why I made the membership. 2.57 - Why doing things your way is so imp ..read more

Is your pet business marketing in need of some tender loving care? I’d love to invite you to my ‘Show your pet business some love’ challenge. It’s a free five day challenge taking place from February 12th - 16th 2024 where you shake things up in your pet business and remember why you fell in love in the first place! With Valentine’s Day coming, I decided to create a free event around showing the love and you can learn what to expect in this episode. SAVE YOUR SPACE HERE: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challenge Key topics and timings: 0.00 - Introducing the chall ..read more

What do you do when you see pet professionals who use aversive methods being given a platform to share their views? And when your kind, force-free training methods are challenged in the mainstream media? This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’ In the article, positive reinforcement training was mocked and challenged, and Colin Tennant from the Cambridge Institute of Dog Training and Behaviour was quoted as having said: “If you treat your dog like a human, it will treat you like a dog.” The story was followed up on Th ..read more

What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead? That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B. Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming. Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs. So instead of following the crowd, she tuned in to her community and made products for them - thing ..read more

Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog-friendly holiday cottage? I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own. That changed in April 2023 when I started a new holiday cottage business and took over Sunnyside Cottage in Robin Hood’s Bay. My plan was to make it a paradise for pups, and to implement what I’ve learned working as a journalist, coach and blogger supporting other small businesses. In this podcast episode, I’m sharing how the first few mo ..read more