Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads, increase your lead conversion, and much more. However, many people shy away from having their own website because they worry they will have to be very technically savvy in order to make one and it will take a lot of time to upkeep. Fortunately, there are website platforms like Wix and Squarespace that make creating and maintaining your websit ..read more

It’s no surprise that music makes a significant impact on our moods. Specific songs can excite fans before a big sporting event, relax people in stressful situations, or inspire people to dance, create — or even buy. In fact, in 2015, Australian researchers examined how music can influence buying decisions and actually found that the impact can be pretty apparent. The study shows that music playing could influence something as simple as the meals that people select from menus or how much money to spend. These findings could also indicate that playing the right kind of music during your open h ..read more

With the rising normalization of cryptocurrencies in our marketplaces, it’s no surprise crypto has found its way into real estate. In recent news, the first commercial property in New York has been put on the market exclusively for Bitcoin — $29 million dollars worth, to be exact. Although using crypto to pay for real estate isn’t a new concept (we’ve already been using it for international transactions), it’s starting to become a more mainstream concept when it comes to local property sales. But don’t take our word for it! Bill Zielke, CMO of BitPay, has been handling crypto transa ..read more

At the onset of the COVID-19 pandemic, real estate companies needed to find a way to reach potential home buyers without having physical contact. Enter the virtual tour. Rising demand for this technology has made the practice of adding virtual tours to listings practically commonplace, and this only became more popular in the era of social distancing. But will virtual tours continue to become the industry standard now that the pandemic is coming to a close? Here’s an overview of the current trends surrounding virtual homebuying. Are Virtual Tours Here to Stay? Yes, but not necessarily for the ..read more

With the rising normalization of cryptocurrencies in our marketplaces, it’s no surprise crypto has found its way into real estate. In recent news, the first commercial property in New York has been put on the market exclusively for Bitcoin — $29 million dollars worth, to be exact. Although using crypto to pay for real estate isn’t a new concept (we’ve already been using it for international transactions), it’s starting to become a more mainstream concept when it comes to local property sales. Bill Zielke, CMO of BitPay, has been handling crypto transactions in real estate for years ..read more

Many modern daily tasks depend on having a strong internet connection. Over the last few years, an increasingly large number of people have been relying on broadband internet to generate income, connect with friends, and complete schoolwork. Unfortunately, many Americans are unable to access reliable internet and its opportunities, either because service in their area is slow or because service options are too costly. Recent legislation — including the newly passed Infrastructure Investment and Jobs Act — has focused on how to help close the digital access gap for underserved areas.  All ..read more

Online reviews are the golden ticket to attracting new customers, yet they can also be the bane of a real estate professional’s existence — because not every review is a positive one. Negative reviews may reduce your star ranking, make potential leads think twice about using you, and may sometimes be completely unfair. However, they are part of doing business and something you must learn to respond to professionally. Brightlocal’s annual Local Consumer Review Survey found more consumers are reading online reviews than in the past, with 77% stating they always read reviews when looking at loca ..read more

Contact management. Marketing automation. Future planning. Technology can help bolster every aspect of your real estate business. However, because there are myriad solutions available, it can feel overwhelming to choose a tech stack that works with your specific needs and goals. Tune in to RISMedia’s next webinar, sponsored by McKissock Learning and moderated by Cleve Gaddis of Workman Success Systems, to learn how to find and master the appropriate set of tech tools to help make you more efficient and profitable. RSVP to this webinar you won’t want to miss! Meet the Panel Moderated by: Cle ..read more

In today’s tech-savvy real estate world, a solid digital marketing strategy and a well-honed social media presence can make all the difference. Together, they can increase your brand awareness and, most importantly, deliver more qualified leads. In fact, according to a survey from the National Association of Realtors, real estate agents rank social media at the top of their lead generation tools, with 52 percent saying it’s the technology that’s given them the highest quality leads in the last year. Digital ads, email marketing tools, blogs, websites, and CRMs also made the list of tech ..read more

From mobile apps that can help you rent out your space to finding a new home just by scrolling through your social media feed, technology is quickly changing the way we do real estate. In fact, it’s easier than ever for buyers, sellers, and even real estate agents to speed up the marketing and transaction process with the help of apps and other technology, and there are no signs of slowing down. Now, real estate investors (or those who want to be) are reaping the benefits of technology, too. To prove it, a recent article from TechCrunch reported that a new SaaS startup called Sundae, which pa ..read more