– PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, is proud to announce the esteemed panel of Golf Digest’s “Hot List” judges recognized the innovation and technologies that TOUR driven C05TP forged irons possess and awarded them “Best Players – Distance Irons of 2024.” PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level ..read more

—The Blade Trio from BIG MAX sets a new benchmark for compact, durable stability in push carts. At just 28” x 23.2” x 8.3” (HxWxD) the Blade Trio is the most compact push cart BIG MAX has ever produced and is packed with features that make it the perfect addition to any walking golfer’s game. Combining Flat-Fold technology with the brand’s most simple folding mechanism the Trio unfolds in seconds and is unrivalled for straightforward practicality when storing, transporting and getting ready for the course. Whether keeping in a locker, sharing a car trunk with virtually any golf bag, sliding un ..read more

Resources and support services have transitioned to the United States — PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, announced today the company’s headquarters have been established in the United States. The move stems from unprecedented growth in North America and to advance the operations and evolution of the company. “We’re thrilled to establish PROTOCONCEPT GOLF in the United States. This organization of resources and support services will help us provide the foundation for our new growth initiatives,” said Yasufumi Kawasaki, Founder of PROTOCONCEPT GOLF. “We w ..read more

Reigning U.S. Open champ uses SuperStroke’s Zenergy 1.0P Claw 13” in third career win The winning product, the Zero Friction STRIDE, a first-of-its-kind autonomous electric golf bag. The ING Industry Honors result solidified STRIDE’s place among the industry's most ingenious products. This triumph follows previous ING Industry Honors victories for Zero Friction, including the DistancePro GPS Glove in 2016, Zero Friction SuperTubes in 2018, and the Wheel Pro TREK pushcart bag in 2022. Weighing 35 pounds, STRIDE includes a remote using Smart Follow Technology, and a built in intelligent gyroscop ..read more

– SRIXON is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance. “These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX Mk II Irons is a win-win for ..read more

– Luxury lifestyle brand and golf footwear innovator, G/FORE is  thrilled  to  bring  a  new  cleat  system  to  an  original  fan  favourite  with  the  G/LOCK Gallivanter (pronounced GEE-LOCK). Combining the familiarity of the popular Gallivanter with the superior ground control of TourFlexPro softspikes, the new G/LOCK Gallivanter is designed for the player seeking serious stability. According to Macneill Engineering, 82% of tour players wore softspikes and 94 of the last 100 championships were won with them in the p ..read more

—The Blade Trio from BIG MAX sets a new benchmark for compact, durable stability in push carts. At just 28” x 23.2” x 8.3” (HxWxD) the Blade Trio is the most compact push cart BIG MAX has ever produced and is packed with features that make it the perfect addition to any walking golfer’s game. Combining Flat-Fold technology with the brand’s most simple folding mechanism the Trio unfolds in seconds and is unrivalled for straightforward practicality when storing, transporting and getting ready for the course. Whether keeping in a locker, sharing a car trunk with virtually any golf bag, sliding un ..read more

– Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges through an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play: AVAILABILITY AND PRICING: Available for fittings beginning Feb. 15 and in golf shops worldwide March 8, Vokey SM10 wedges are offered in three finishes: Tour Chrome, Jet Black, and a new Nickel finish. A Raw finish is also available through custom order on WedgeWorks at | MAP: $189 per wedge ..read more

For more information on the all-new Never Compromise Reserve putters, visit ..read more

–  Boxto – manufacturer of premium handcrafted leather golf shoes and belts – has become the newest official licensee of Nicklaus Companies and will unveil new Nicklaus-branded shoes at the 2024 PGA Merchandise Show. The brand’s commitment to craft and customization is epitomized by ambassador relationships with major champion and 2024 Presidents Cup captain Jim Furyk, PGA Tour winner Kurt Kitayama and LPGA star Charley Hull. or follow @boxtogolf on Instagram ..read more