— Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, has launched its new website at EdisonWedges.com. The site confirms Edison Golf’s position as the industry’s premier custom wedge brand and is designed to streamline the custom wedge buying experience. For more information about EDISON 2.0 wedges, and to explore the new website, visit ..read more

— PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, announced today the company’s headquarters have been established in the United States. The move stems from unprecedented growth in North America and to advance the operations and evolution of the company. PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level ..read more

– SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates reigning U.S. Open Champion and three-time winner on the PGA TOUR Wyndham Clark on his one-stroke victory at the weather-shortened AT&T Pebble Beach Pro-Am. His tap-in birdie on the final hole of the third round put him 17-under par and in the lead by a single stroke, enough to earn $3.6 million in first-place prize money when the PGA TOUR shortened the tournament to 54 holes. For more information on Zero Friction, see the 2024 Zero Friction catalog, visit ..read more

- Launch Date: February 23, 2024 ..read more

– PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, is proud to announce the esteemed panel of Golf Digest’s “Hot List” judges recognized the innovation and technologies that TOUR driven C05TP forged irons possess and awarded them “Best Players – Distance Irons of 2024.” PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level ..read more

– PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, is proud to announce the esteemed panel of Golf Digest’s “Hot List” judges recognized the innovation and technologies that TOUR driven C05TP forged irons possess and awarded them “Best Players – Distance Irons of 2024.” PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level ..read more

—The Blade Trio from BIG MAX sets a new benchmark for compact, durable stability in push carts. At just 28” x 23.2” x 8.3” (HxWxD) the Blade Trio is the most compact push cart BIG MAX has ever produced and is packed with features that make it the perfect addition to any walking golfer’s game. Combining Flat-Fold technology with the brand’s most simple folding mechanism the Trio unfolds in seconds and is unrivalled for straightforward practicality when storing, transporting and getting ready for the course. Whether keeping in a locker, sharing a car trunk with virtually any golf bag, sliding un ..read more

Resources and support services have transitioned to the United States — PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, announced today the company’s headquarters have been established in the United States. The move stems from unprecedented growth in North America and to advance the operations and evolution of the company. “We’re thrilled to establish PROTOCONCEPT GOLF in the United States. This organization of resources and support services will help us provide the foundation for our new growth initiatives,” said Yasufumi Kawasaki, Founder of PROTOCONCEPT GOLF. “We w ..read more

Reigning U.S. Open champ uses SuperStroke’s Zenergy 1.0P Claw 13” in third career win The winning product, the Zero Friction STRIDE, a first-of-its-kind autonomous electric golf bag. The ING Industry Honors result solidified STRIDE’s place among the industry's most ingenious products. This triumph follows previous ING Industry Honors victories for Zero Friction, including the DistancePro GPS Glove in 2016, Zero Friction SuperTubes in 2018, and the Wheel Pro TREK pushcart bag in 2022. Weighing 35 pounds, STRIDE includes a remote using Smart Follow Technology, and a built in intelligent gyroscop ..read more

– SRIXON is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance. “These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX Mk II Irons is a win-win for ..read more