Do you remember when writing involved staring blankly at a screen, waiting for inspiration to strike? Thanks to generative AI tools, those days are as gone as dial-up internet. Yet, there’s a catch – you need to know how to ask nicely to receive the desired outcome. With the rise of readily available generative AI tools, it is now possible to create large bodies of text in a matter of seconds. However, crafting the right prompts to achieve the desired output can be challenging. In this article, we will examine the complexities of prompting and how AI writing tools can simplify the process. We ..read more

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. But with so many options flooding the market, it’s easy to feel overwhelmed. Our blog post guides you through the maze of AI research tools. We’ll uncover the hurdles of current AI-powered research tools and spotlight the most promising ones to keep an eye on. Let’s dive in and navigate the future of research together!  Overall, our expectation of AI is clear: to tackle the tedious and monotonous aspects of our work. Let’s imagine, fo ..read more

Are you a UX researcher looking to level up your skills and knowledge? But are you fed up with reading countless articles and textbooks or trying to get into expensive courses and conferences? We’ve got good news for you! A secret weapon is available for anybody anywhere at zero to little cost. Podcasts. In this article, we’ll introduce you to our favorite UX research podcasts that can help keep your skills sharp by bringing the best experts from all over the world into your living room. So, let’s dive in and get ready to learn and be inspired. Why podcasts Are you tired of scrolling through ..read more

Usability tests are important to understand how users interact with products. Accordingly, on a project dedicated to improving the UX of a product designed for kids, it’s essential to conduct usability tests with kids. We recently worked on such a project, redesigning an app related to a kid’s robot kit. So, with this blog post, our intention is to help you to prepare for running usability testing with. We’ll share aspects you should generally pay attention to, along with practical tips that we have learned during in-person and remote testing sessions. Also, we’ll shed some light on the chall ..read more

When you have an idea in mind, you might feel the urge to create it in one sitting. But without a plan, research, test, and validation you might waste energy and money on developing something that’s not appealing to anyone. Sure, building an MVP can also feel like a waste of time, but trust us, it’s a proven method in the business world. Building an MVP (Minimum Viable Product) is the first and most crucial step of creating a new digital platform. Before wasting your precious time and resources on developing all features and finished designs for your product, you should validate your idea. Fo ..read more

Leaving a profession is never an easy decision. Especially if you worked in academic research and you’ve gained a specific skill set. But there is a silver lining: you can find new and exciting fields, such as UX, where you will be considered as a great candidate for a UX researcher position. You can start the transition into the world of UX with easy and affordable steps, and if you found it exciting you can invest more into your career change. Here’s my journey and some recommendations to make the switch from Phd to UX research. My story from academia to UX research I was always interested ..read more

Don’t listen to your users is one of the ground rules of usability. “What people say, what people do, and what people say they do are entirely different things.” says Margaret Mead, cultural anthropologist. We keep this statement in mind while carrying out user research during product development. We don’t listen to them – but what do we do instead? If I tell you that one amazing solution to this is to include ethnographic research in your product design process, you will be a bit surprised and it might bring up a few questions for you. For instance: what is ethnographic research? What is ..read more

You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs. User testing and recruiting tools Naturally, I have to start with user testing and recruiting tools. These are just some of the countless options, which are not only well known, but I think are the best ones as well. Let’s have a look at them. UserTesting.com UserTesting is one of the biggest tools on the market. You c ..read more

When optimizing a website’s conversion rate, A/B testing usually comes up first. Create two versions and see which performs better. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method. So which to choose, multivariate testing or A/B testing? How do they differ? When does one work better? The following case studies will describe the test methods and compare them to answer these questions. What is A/B testing? A/B testing serves well when it comes to major design decisions or in the end of the design process when you need to refine the ..read more

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. We’ve tested most as workshop methods on our clients in the last couple of years, and have included some research techniques as well. But first, let’s define brand strategy! Brand strategy defined By definition, brand strategy makes up a long-term plan which helps every employee communicate about your brand. This documentation explains why the company exists, what problems it solves ..read more