Behind every breathtaking logo, stunning website, or captivating brochure lies a meticulously crafted design proposal. Whether you’re a freelance graphic designer or you work for an agency or company, the design proposal is a critical element in landing new clients. In this blog post, we cover the definitions and the importance of design proposals, and… Read More »How to Create a Killer Design Proposal – 7 Critical Tips ..read more

This article illustrates the crucial role of design briefs in ensuring the success of a design project and how to create your own ..read more

One of the issues that comes up time and again when planning user testing (whether usability testing, user experience testing, online in-depth interviews (IDIs) for qualitative research, etc), is whether to conduct the tests on a moderated or unmoderated basis. Just like in politics, there are some who are firmly aligned with one type of… Read More »Unmoderated vs Moderated Usability & User Experience Testing ..read more

For years if not decades top management executives from large corporations have talked about how the user experience (UX) of their customers is a top priority. However, a quick & easy user test of even some of the most important and well known companies shows that this has, until recently, been more lip service than… Read More »Integrating User Testing With Agile Product Development ..read more

You have been working hard and investing a budget on your latest product -you can’t wait to get it in front of end users after an arduous design process. But you’re also aware that the success of a product or service depends heavily on its ability to meet customers’ needs and expectations. To ensure that… Read More »Prototype Testing 101: How to Build Better Products and Enhance User Experience ..read more

AB Testing UX As businesses strive to stand out in competitive markets, their success hinges upon understanding and catering to the needs of their users. After all, an exceptional user experience not only fosters customer loyalty but also drives conversions and ultimately boosts the bottom line. Enter A/B testing—an ingenious methodology that empowers UX designers,… Read More »“AB Testing UX”: Why Split Testing Is Important for UX Research ..read more

This article explores the value of data visualization in presenting the value of UX research to key stakeholders ..read more

This article explores the value of data visualization in presenting the value of UX research to key stakeholders ..read more

UX designers strive to create intuitive, seamless, and delightful experiences for users —whether for websites, mobile apps, or prototypes. And one of the key components in achieving this goal is user research, a crucial phase where UX experts strive to understand users, their needs, motivations, behaviors, and preferences. The realm of UX research tools has… Read More »Top 10 UX Research Tools UX Designers Must Consider in 2023 ..read more

UX designers strive to create intuitive, seamless, and delightful experiences for users —whether for websites, mobile apps, or prototypes. And one of the key components in achieving this goal is user research, a crucial phase where UX experts strive to understand users, their needs, motivations, behaviors, and preferences. The realm of user research tools has… Read More »Top 10 User Research Tools UX Designers Must Consider in 2023 ..read more