SaaS products (Software as a Service) have transformed the way businesses operate, offering convenience, flexibility, and cost-effectiveness. However, with the increasing competition in the SaaS market, it’s crucial to implement effective strategies to attract and retain subscribers. While solving the design problems and working with the marketing and customer success teams of different SaaS products, we identified the following strategies that can improve user engagement and subscriptions for your SaaS product. However, with the increasing competition in the SaaS market, it’s crucial t ..read more

The internet today is the main source of information, entertainment, and communication for everyone irrespective of their socio-cultural, economic and educational backgrounds. However, there is one set of people that are not particularly taken into consideration when it comes to designing websites – people with visual, motor, speech, or cognitive impairments. One of the reasons for this is the fact that people with disabilities form a small part of a site’s audience. And thus designing for accessibility might not be a priority for everyone. However, it is key to remember that designing ..read more

Creating user personas forms the base for successful design projects and more so in the case of enterprise software. Enterprise software is a domain where the stakeholders involved in the design process might not necessarily be the users of the same product or modules. This often leads to disconnect between the buyer and the users’ expectations from the software. A great way to counter this is to create effective user personas. User personas help you correctly identify who your end-users are, their needs and expectations from this piece of enterprise software. What are user personas ..read more

A consistent design is synonymous with a good user experience. It is important not only because it makes the product visually appealing but also because it brings about uniformity and achieves high conversions. Another benefit good design offers is that it acts as the product’s differentiating factor. This means, amongst multiple products in the market, the one custom-designed to meet user needs will always stand apart. In practice, when given a choice between two identical items, users will always select the one with a superior design because they exude confidence, reliability and trust ..read more

The internet today is the main source of information, entertainment, and communication for everyone irrespective of their socio-cultural, economic and educational backgrounds. However, there is one set of people that are not particularly taken into consideration when it comes to designing websites – people with visual, motor, speech, or cognitive impairments. One of the reasons for this is the fact that people with disabilities form a small part of a site’s audience. And thus designing for accessibility might not be a priority for everyone. However, it is key to remember that designing ..read more

UX is evolving and the only way to ensure relevant, compatible designs is by validating them through user feedback. Now, in the UX research spectrum, there are various ways to obtain user insights but one of the most popular methods is user interviews. What are user interviews? User interviews refer to a qualitative UX research method involving an interview between a researcher and a user on a common topic of interest. They are more or less like journalistic interviews of the good old days when truth-seeking was a norm and confirming biases an exception. Although quick and easy to condu ..read more

To err is human. However, when your decisions are responsible for the success or failure of a product, you must be careful not to let cognitive bias influence your decisions. As you continue reading, you will discover how a cognitive bias in product design can affect the user flow & can make or break the overall user experience. What is a cognitive bias? We are bombarded with millions of bits of information, which makes our life complex. Owing to evolution, our brains have evolved to take shortcuts to understand and process this information. A cognitive bias refers to these shortcuts ..read more

The internet today is the main source of information, entertainment, and communication for everyone irrespective of their socio-cultural, economic and educational backgrounds. However, there is one set of people that are not particularly taken into consideration when it comes to designing websites – people with visual, motor, speech, or cognitive impairments. One of the reasons for this is the fact that people with disabilities form a small part of a site’s audience. And thus designing for accessibility might not be a priority for everyone. However, it is key to remember that designing ..read more

Creating user personas forms the base for successful design projects and more so in the case of enterprise software. Enterprise software is a domain where the stakeholders involved in the design process might not necessarily be the users of the same product or modules. This often leads to disconnect between the buyer and the users’ expectations from the software. A great way to counter this is to create effective user personas. User personas help you correctly identify who your end-users are, their needs and expectations from this piece of enterprise software. What are user personas ..read more

UX is evolving and the only way to ensure relevant, compatible designs is by validating them through user feedback. Now, in the UX research spectrum, there are various ways to obtain user insights but one of the most popular methods is user interviews. What are user interviews? User interviews refer to a qualitative UX research method involving an interview between a researcher and a user on a common topic of interest. They are more or less like journalistic interviews of the good old days when truth-seeking was a norm and confirming biases an exception. Although quick and easy to condu ..read more