Last Updated on May 5, 2022Entering 2022, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia, Bukalapak and Blibli. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved tremendously. It took these players years of time to learn and ..read more

Last Updated on April 27, 2022 Over the last couple of decades, technologies have become increasingly intricate, with the functionality of apps and websites becoming broader and more complex.  The first websites were simply static pages that delivered information to feed curious searchers.  However, the tide has drastically changed a few decades later, as sites ..read more

Last Updated on April 27, 2022 A user interface is the most essential element of a computer-based system.  If a user interface is poorly designed, users’ ability to leverage computational applications may be severely hindered. Actually, a weak interface can cause an otherwise well-designed and solidly executed application to fail altogether. What is user interface ..read more

Last Updated on March 16, 2022 With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it’s for meetings, projects, user research or just a quick catch-up. UX Workshops are now having to be done remotely as well, and design thinking workshops can provide great ..read more

Last Updated on March 2, 2022 User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products.  These activities usually include user research, sketching, interaction design, wireframing, visual design, prototyping, user testing, and continuous iterating on designs. UX design aims to examine ..read more

Last Updated on February 22, 2022 Web development has progressed by leaps and bounds since the beginning of the World Wide Web. In the early days, website designers did not need to worry much about how their sites appeared to different clients.  This was because most users would access websites from standard desktop computers with ..read more

Last Updated on February 18, 2022 Usability testing involves different techniques to ensure that users of a system can execute intended tasks efficiently, effectively, and satisfactorily.  In usability testing, prospective users perform tasks typical of a user group in an ordinary environment with a website, system, or physical product. Over time, it has evolved from ..read more

Last Updated on February 16, 2022 Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you’ll employ. It is true that you can run usability testing without a specialised tool, for example, when doing qualitative, in-person usability ..read more

Last Updated on February 16, 2022 During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates.  By critically analysing this data, the UX researcher seek to identify usability problems within a mobile application or website.  In ..read more

Last Updated on February 16, 2022 Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of usability testing during the development of a product often leads to user dissatisfaction and ..read more