
Smashing Magazine » User Research
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This section features articles on User Research. Founded in September 2006 in Germany, Smashing Magazine delivers reliable, useful, but most importantly practical articles to web designers and developers. We don't care about trends; we care about things that work or fail in actual projects.
Smashing Magazine » User Research
5M ago
Google Analytics is often on a “need to know” basis, but why not flip the script? Paul Scanlon shares how he wrote a GitHub Action that queries Google Analytics to automatically generate and post a top ten page views report to Slack, making it incredibly easy to track page performance and share insights with your team ..read more
Smashing Magazine » User Research
9M ago
Building A User Segmentation Matrix To Foster Cross-Org Alignment Building A User Segmentation Matrix To Foster Cross-Org Alignment Talke Hoppmann-Walton 2024-05-17T17:00:00+00:002024-05-19T07:06:37+00:00
Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the problem and what needs to be done. Then, they’re including the Product and UX team in the conversation around how to best serve a particular customer group and where to invest in development and marketing efforts. They’ve done their initial ..read more
Smashing Magazine » User Research
10M ago
Conducting Accessibility Research In An Inaccessible Ecosystem Conducting Accessibility Research In An Inaccessible Ecosystem Michele Williams 2024-04-25T12:00:00+00:002024-04-27T12:34:47+00:00
Ensuring technology is accessible and inclusive relies heavily on receiving feedback directly from disabled users. You cannot rely solely on checklists, guidelines, and good-faith guesses to get things right. This is often hindered, however, by a lack of accessible prototypes available to use during testing.
Rather than wait for the digital landscape to change, researchers should leverage all the availa ..read more
Smashing Magazine » User Research
11M ago
Connecting With Users: Applying Principles Of Communication To UX Research Connecting With Users: Applying Principles Of Communication To UX Research Victor Yocco 2024-04-09T10:00:00+00:002024-04-10T07:38:43+00:00
Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital product teams benefit from understanding principles of communication and their application to our craft. Treating our UX processes as a mode of communication between users and the digital e ..read more
Smashing Magazine » User Research
1y ago
Five-Second Testing: Taking A Closer Look At First Impressions (Case Study) Five-Second Testing: Taking A Closer Look At First Impressions (Case Study) Eduard Kuric 2023-12-06T10:00:00+00:002023-12-07T08:06:43+00:00
In today’s world of shortening attention spans and omnipresent hustle, wasting even a second could mean losing the chance to earn more time from a person you want to impress. If your interests lie in creating good user experiences, there is a fair chance you have heard of five-second testing.
Five-second testing is an established technique of usability research used by UX researche ..read more
Smashing Magazine » User Research
1y ago
Creating And Maintaining A Voice Of Customer Program Creating And Maintaining A Voice Of Customer Program Victor Yocco & Dana Daniels 2023-11-21T12:00:00+00:002023-11-23T04:06:40+00:00
For those involved in digital and physical product development or leadership, consider a Voice of Customer (VoC) program. A VoC program systematically gathers and analyzes customer insights, channeling user opinions into actionable intelligence. VoC programs use surveys, analytics, interviews, and more to capture a broad range of customer sentiment. When implemented effectively, a VoC program transforms raw ..read more
Smashing Magazine » User Research
1y ago
Everything I Know About UX Research I First Learned From Lt. Columbo Everything I Know About UX Research I First Learned From Lt. Columbo Slava Shestopalov 2023-10-12T08:00:00+00:002023-10-13T12:20:46+00:00
If you don’t know Lieutenant Columbo, I envy you. I wish I could erase my memory and watch this TV masterpiece for the first time again. Columbo, a Los Angeles homicide detective, has become a cult character in American crime drama in the 1970s. Each episode of this show reveals the murderer from the first minute, and the main mystery is how Columbo proves their guilt and distinguishes betw ..read more
Smashing Magazine » User Research
1y ago
How To Create A Rapid Research Program To Support Insights At Scale How To Create A Rapid Research Program To Support Insights At Scale Devin Harold 2023-07-12T15:00:00+00:002023-07-13T16:07:53+00:00
While the User Experience practice has been expanding and will continue to balloon in the coming years, so have its sub-disciplines such as content strategy, operations, and user research. As the practice of UX Research matures, scalability will continue to be important in order to meet the rapid needs of iterative product development.
While there are several effective ways to scale user research ..read more
Smashing Magazine » User Research
2y ago
A Pragmatist’s Guide To Lean User Research A Pragmatist’s Guide To Lean User Research Paul Boag 2023-03-10T08:00:00+00:002023-03-10T22:05:40+00:00
We don’t live in an ideal world. Most of us have too much work, too little time, and too small a budget. When it comes to digital projects, it seems like our clients or bosses always prioritize speed over quality.
To make matters worse, we read countless articles telling us how we should do things. These articles emphasize research and testing but do nothing more than leave us disillusioned and add to our imposter syndrome.
In this article, I want t ..read more
Smashing Magazine » User Research
2y ago
How To Build Strong Customer Relationships For User Research How To Build Strong Customer Relationships For User Research Renaissance Rachel 2023-01-27T11:30:00+00:002023-01-29T02:04:05+00:00
Nurturing connections with your customers is one of the most effective ways to gain valuable insight into their experiences with your product and make informed decisions that fuel growth and success.
A really great way to build customer relationships is by regularly involving them in user research. However, getting customers involved in user research in the first place can be challenging because they migh ..read more