We are still reeling from all of the fun had at last week’s Insight Out event. It was a magical day where we brought together over 10,000 product people in San Francisco and online. We celebrated teams connecting with customers around the world and learned about some of the newest trends in insights from industry leaders at Meta, Okta, Uber, and more. In case you missed it, check out the live stream recording. We also celebrated the launch of some of Dovetail's most exciting features yet. Our CEO and Co-founder, Benjamin, unveiled our new magic features on the Insight Out main stage and showca ..read more

Greetings from beautiful San Francisco! In case you missed it, we are hosting Insight Out— our first global event that brings together customer-obsessed product professionals to celebrate customer-centric innovations. We are having so much fun in the City by the Bay and are celebrating with a big announcement. From humble beginnings in 2017, we have been building towards our ultimate goal of breaking down silos of customer knowledge by providing the world’s best customer insights hub for everyone in the organization. To accomplish this, we knew that we had to make it easier for anyone to engag ..read more

No matter the industry you’re in, product teams of all shapes and sizes are faced with the same fundamental question every day: "What are we going to build next for our customers?" Whether it’s iterating existing products and features to improve user experience, discovering ways to stand out in a competitive market, or just building the next big thing, everyone in the product team is constantly looking for the magic wand that helps them quickly understand how their customers and the market perceive their solutions so they can build the product strategy that helps their company win. The good ne ..read more

You’re a storyteller. As a product manager, you need to create confidence for the right stakeholders, whether it’s in constructing a roadmap, meeting business objectives, or rallying the team to build the product. Customer insights are the key to all your problems, and the secret sauce to the ultimate goal—delivering products that users love. With a never-ending triage of tasks and competing priorities in your continuous product discovery, here are four ways Dovetail can get you to actionable insights, fast and help with your biggest challenges. Solving the right customer problems Shipping the ..read more

From seamlessly accessing applications in day-to-day work, to buying a ticket for a baseball game or booking a flight, Okta exists to enable anyone to use any technology securely. With over two hundred Dovetail users, Okta champions a mixed-method approach leaning heavily on qualitative research. The nature of their product is built on trust, so customer insights are their lifeblood. Right access, right time, security first Okta’s research team works in partnership with legal and data privacy ops on handling the sensitive information that forms the foundation of their product. With strict poli ..read more

Over the past 12 months, artificial intelligence went mainstream, causing waves of disruption throughout the tech industry. While this period has been different for everyone, one thing that remains constant is change! When faced with navigating emerging tech and shifting conditions, we did what we do best: relied on customers like you, alongside teams like Atlassian, Okta, Gitlab, Porsche, and Dyson. You told us you want to make sense of customer feedback faster, present insights in more engaging ways, and connect your insights hub across more teams and tools. With this, we set out to make Dov ..read more

Zapier is on a mission to make automation work for everyone. Founded in 2011, they saw an opportunity to connect the software we use every day to streamline workflows more effectively. With Zapier, apps like Salesforce, Intuit, Google, and Dropbox can integrate to move data between them automatically, freeing up time for users to focus on impactful work. Head of UX Research Roy Olende shares how Zapier’s internationally scattered teams approach research, as well as why Dovetail has been a game-changer in centralizing customer data, connecting their customer-obsessed teams, and maximizing effic ..read more

You’re an enabler. You empower everyone in your organization to deliver and scale the research craft—from researchers to designers, to PMs, to anyone who comes into contact with the customer. All your work happens in the background seamlessly, but its impact is crucial. Tooling, enablement, governance, insight management, and advocacy are some key responsibilities, but as the team scales, so do the challenges. We’ve got solutions for each key problem you’re facing. Stop repeating research, centralize all your data When you’ve got customer interviews, NPS scores, survey responses, and more stre ..read more

There are two types of insights. Deep customer insights help you generate ideas and inspire innovation. Fast customer insights give you a pulse check on customer problems. Both motivate your team toward an outcome. Dovetail is the customer insights hub that makes deep customer insights easier—and fast insights possible. Today, I’ll share five improvements we’ve made to help you create all kinds of insights. From data to insights in three minutes Marketers love making claims about fast analysis. From ”data to insights in minutes, not hours” to “save 10 days on analysis”—I might even be guilty o ..read more

Deep customer understanding is the secret weapon of the world’s leading organizations. But on the way to creating a customer-first culture, it’s important that your team is equipped with the right tools to do it in a secure, collaborative, and accessible way. From Starbucks to Volkswagen, Atlassian, and Shopify—Dovetail is the customer insight hub of choice for organizations looking to scale their research efforts and create a culture built around their customers. Earlier this year we outlined a vision for the future of customer research. At the heart of this vision was a new way for large org ..read more