Empowering All Through Video Production Fostering inclusivity within organizations is not just a moral imperative but a strategic necessity. One key aspect of this inclusivity is ensuring accessibility for individuals with disabilities. At Incite Video, we recognize the transformative power of video production in creating a more accessible and equitable environment for everyone. Video has the unique ability to transcend traditional communication barriers. For individuals with visual impairments, well-crafted audio descriptions in videos can provide a comprehensive understanding of the conten ..read more

Navigating the Future As we step into 2024, the landscape of video production continues to evolve, presenting creators with both challenges and exciting opportunities. Technological advancements, shifting audience preferences, and emerging trends shape the way we approach and consume video content. Let’s delve into key insights that can guide video producers in this dynamic era. 1. Immersive Technologies and Experiences: The rise of immersive technologies, such as virtual reality (VR) and augmented reality (AR), is transforming the video production landscape. Content creators now have the ..read more

Everything That Can Go Wrong When Filming We’ve all been there – you’ve got to your location, you’re in the middle of a shoot, and something goes wrong. This could be any number of things, but it’s always frustrating! After years of experience in the industry, we’ve come across our fair share of incidents. We believe it’s always best to be as prepared as you can, so here’s some of the things we know can commonly go wrong, and what you can do to try and avoid them. Changes in Weather Changes in the weather and conditions are almost inevitable, and the worst thing about this is that it’s pr ..read more

Why Does Video Production Cost So Much? Maybe you’ve looked into getting a professional videographer for a brand event, or for personal reasons like a wedding. Either way at some point you’ve probably got a quote and been a little surprised! Although prices vary a lot from one videographer to the next, generally if you’re using a freelancer or a videography company the cost of a video can get quite high. And this is with good reason! There’s so many factors that go into video production that can make it an expensive venture, so today we’re going to give you a breakdown of why those eye-water ..read more

Short Form Video: An Ever Growing Trend It’s no marketing secret that the popularity of short form video has been on the rise for a while now with platforms like TikTok, Instagram Reels, YouTube Shorts and story features. They were a highly predicted trend for 2022 and it’s proving to be with good reason – HubSpot research reports that short form videos have the highest ROI of any social media strategy. With that in mind, let’s take a look at why short form video is so successful, and how you can make the most of the ever growing trend. What Is Short Form Video? Generally, “short form” is ..read more

Video for Instagram Instagram is a powerhouse for marketers and videographers alike. With the ever increasing popularity of features on the platform such as Reels and Stories, now is this time to think about making video content for your Instagram account. For example, we recently did some work for our friends and clients at Define London. This project included filming a large series of videos for Define’s on-demand online workout programmes. These videos were obviously only going to be seen by Define’s paying customers, however we also wanted to create some promotional videos with the fo ..read more

AI Technology and Video Marketing Artificial Intelligence, or AI, is defined as the theory and development of computer systems able to perform tasks that would normally require human intelligence. This can include anything from visuals to decision making to language and speech based tasks. AI has already been used in video production and marketing for a long time, since as early as the 1950s. So, how is it being used in modern marketing? How has this technology affected the industry, and as AI is continuously being developed and improved, how will it continue to affect video marketing? And m ..read more

Used to Making Video for the Web? If you’re a marketer or videographer who’s used to making videos for the web, the thought of making your first TV advert can be daunting. It can seem like a whole new world – we know this because we’ve recently done the exact same thing!  TV Advert for Apprentify We were approached by our client Apprentify to create a TV advert to promote their digital apprenticeships to businesses. This was the first time we’d produced anything for broadcast and we learned a lot of things along the way. Let’s take a look at the finished product:  There were a ..read more

Induction Videos For Employees and Visitors Inductions are an essential part of any workplace, welcoming new employees to their role and giving out vital health and safety information to staff and visitors. If you’re an employer, you might already have a procedure in place for this, but have you thought about how efficient it is and whether it could be improved? This is where induction videos come in. Choosing video as a method of orienting your staff has a range of benefits for your company, and today we’re going to talk about how and why you need them. What Are Induction Videos Inductio ..read more

How Much Does a Videography Project Cost? Well, the answer can vary wildly. It largely depends on what your project is and how you plan to go about filming it. One of the biggest misconceptions is that videographer costs are always high. But in reality, nowadays it’s entirely possible to create a professional and slick looking video with a limited budget. There are quite a few ways to do this within the industry; here are some of our top tips. 1. Create a Budget Plan Before You Start Before you go into shooting, know exactly what you’re going to do and what your expenses will be. Starting ..read more