Refreshed Values Over the past several years, particularly since Adobe’s acquisition of Magento, the growth strategy of Magento Open Source has become increasingly ambiguous. Adobe’s focus has predominantly shifted towards enriching its Adobe Commerce + Cloud + B2B offerings, resulting in a limited roadmap for Magento Open Source, primarily encompassing security patches and minor improvements.... The post What is Mage-OS and Why Did We Join? appeared first on Inchoo ..read more

In the dynamic world of eCommerce, where every click holds the promise of a transaction, staying ahead of the curve is the key to success. As we said goodbye to 2023, now’s a good time to look back at the trends that shaped the eCommerce world in that year. What lessons can we glean for... The post Navigating the Future: A Recap of eCommerce Trends in 2023 appeared first on Inchoo ..read more

After the most significant sales days and the madness of Black Friday and Cyber ​​Monday, we haven’t even had time to take a breather, and the Holiday season is already upon us. Numerous brands release colorful new ads during Christmas, offering users products and special deals. If you’re worried that you won’t know how to... The post How to Prepare PPC Campaigns for Christmas appeared first on Inchoo ..read more

In the fast-paced world of eCommerce, where every click and conversion counts, ensuring your pay-per-click (PPC) campaigns are performing at their best is critical. Before we jump into the ‘why,’ let’s take a moment to understand the ‘what.’ A PPC audit is an in-depth analysis of your PPC campaigns. It’s the equivalent of examining a... The post Why should eCommerce Business Owners Prioritize PPC Audit? appeared first on Inchoo ..read more

In our blog section, we’ve covered a wide range of topics related to our full-service eCommerce business. However, one area we haven’t explored in depth is project management. In this article, we’re excited to take you behind the scenes at Inchoo and shed light on our project management practices. Specifically, we’ll delve into why we’ve... The post Managing workflows at Inchoo with Kanban Methodology appeared first on Inchoo ..read more

Some webshops cannot use Google Merchant Center due to the specifics of the site structure or the market in which they are located. Regardless, they can still have dynamic remarketing campaigns by creating a custom feed. If you are one of them, here is how to set them up. Manually creating Custom dynamic feed You... The post How to create dynamic remarketing campaigns if you don’t have GMC? appeared first on Inchoo ..read more

Some webshops cannot use Google Merchant Center due to the specifics of the site structure or the market in which they are located. Regardless, they can still have dynamic remarketing campaigns by creating a custom feed. If you are one of them, here is how to set them up. Manually creating Custom dynamic feed You... The post How to create dynamic remarketing & shopping campaigns if you don’t have GMC? appeared first on Inchoo ..read more

If you are a business owner who has decided to start an online business, one of the most important things you need to decide on which platform you will begin your eCommerce store. Every business is a story for itself, and the beauty of eCommerce is that almost everybody can find the best solution and... The post 3 best open-source eCommerce platforms in 2021 appeared first on Inchoo ..read more

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.  One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping... The post Google shopping optimization: How to scale while maintaining ROAS appeared first on Inchoo ..read more

Magento merchants (and other eCommerce business owners) all over the world are starting the holiday season with one big (probably red) mark on their calendar – THE Black Friday. Here are a bunch of helpful tips on setting up your eCommerce store, SEO & PPC strategy, and making important hosting adjustments in order to go... The post How to get ready for Black Friday appeared first on Inchoo ..read more