What is social proof? Social proof is the tendency of people to take actions or make decisions based on the attitudes or behavior of others. It can be positive or negative, but in all cases, it affects how we think and behave. In this post, we’ll explore how social proof affects customers and how businesses can use it to their advantage. Social proof marketing is one way to let your audience know how well your product is appreciated by your customers. Why is social media proof important for your eCommerce business? There are a few ways in which social proof can influence your brand and sales ..read more

Artificial intelligence (AI) has already become increasingly important in the world of eCommerce during the past few years. AI’s impact on eCommerce is greater than ever in 2023, and it is fundamentally changing the industry. AI is transforming eCommerce in a multitude of ways, from personalizing the customer experience to improving the efficiency of supply chain management. In this blog, we’ll look at how AI is and will influence eCommerce in 2023. According to a study by DataProt: The global AI market value is expected to reach $267 billion by 2027. (Fortune Business Insights) AI is ex ..read more

Technology, social media, and shifting cultural standards have influenced the purchasing patterns of millennials and members of Generation Z. Their purchasing habits differ significantly from those of preceding generations. The buying habits of Millennials and Gen Z, as well as the variables affecting their purchasing choices, will be discussed in this blog. Buying Power We are about to reach a time when Generation Z will significantly outspend millennials in terms of purchasing power. Generation Z spending is approximately $100 billion, compared to little over $65 billion for millennials ..read more

Technology, social media, and shifting cultural standards have influenced the purchasing patterns of millennials and members of Generation Z. Their purchasing habits differ significantly from those of preceding generations. The buying habits of Millennials and Gen Z, as well as the variables affecting their purchasing choices, will be discussed in this blog. Buying Power We are about to reach a time when Generation Z will significantly outspend millennials in terms of purchasing power. Generation Z spending is approximately $100 billion, compared to little over $65 billion for millennials ..read more

eCommerce companies need to start preparing for the coming year, as 2022 is in the past. Staying updated with the newest trends and techniques is essential because the digital landscape is always changing.  The eCommerce business trends that are predicted to rule in 2023 will be covered in this article. By recognising these patterns, you may improve your eCommerce approach and beat out the competition. Social Commerce – eCom Business Trends 2023 As social media has ingrained itself so deeply into our lives, it should come as no surprise that it has also revolutionized eCommerce. Social me ..read more

If you are looking to start an online business or just optimize your current one, we hope this blog helps you. Keep your customer coming back by creating an eCommerce website that’s user-friendly and provides customers with a great shopping experience. Read on for tips on what to do and not to do for your eCommerce website. What is an eCommerce website and why is it important? A good ecommerce website can help your company’s bottom line in many ways. Firstly, it is an effective way to showcase your products and services to a much wider audience. This means that more customers have access ..read more

What is an eCommerce Call to Action? eCommerce call to action is a button to generate an action. In simple terms, it is a button on a webpage, banner or content that allows users to complete specific actions whether it be initiating a checkout process to complete a purchase, start filling a lead form etc. There are many call to action we see every day! Let’s have a look at an example Where are CTAs used? Assuming a marketing funnel with the 3 main steps i.e., Awareness – Consideration – Conversion CTAs can be used in all stages of the funnel but it is ideal to use CTAs as per your goals/KPIs ..read more

Choosing the right eCommerce platform for your business can be a daunting task. There are so many options out there right now, and every platform has its pros and cons. We’ve got you covered if you’re wondering how to choose the ideal platform for your business. In this blog, we’ll cover the major factors you should consider before making your decision. What is an eCommerce Platform? An eCommerce platform is a software solution that helps small and medium-sized businesses build, manage, and optimize their online shopping business. It consists of an online shopping cart, payment gateway, email ..read more

Why is eCommerce SEO vital for an online store? Before we start, here are a few statistics that make eCommerce SEO a vital part of conversion optimization. Let’s have a look… 37.5% of all traffic to eCommerce sites comes from search. (SEMrush) Of the billions of searches on a given day, 15% of daily searches are new to Google. (Search Engine Land). According to Think With Google, at least 51% of people using the internet have found out about a new product or company online. Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic (Sparktoro) On ..read more

It’s no secret that the worldwide economy is in a bit of a down cycle. No one knows this better than eCommerce businesses, as sales growth slows, and prices are forced to drop. To stay afloat and generate healthy profits during these difficult times, eCommerce businesses must take several strategic steps. In this blog post, we’ll outline the key elements of a successful eCommerce business during fears of recession. So, whether you’re already running an eCommerce business or just thinking about starting one, read on for essential advice! What Is a Recession? A recession is a period of econ ..read more