This post was contributed by Sean McCarthy from Lucky Orange. —- Your website gets traffic from a wide variety of sources and people arrive at various points in their journey—requiring a website experience that accommodates a range of visitor goals. And if you’re tasked with optimizing the website, it’s hard to choose which parts of the site and which portions of your audience present the greatest opportunities for gains. In this article, we’ll look at the direct line between great audience segmentation and revenue growth. This includes the tie between segmentation and direct website optimi ..read more

I’ve heard countless stories that go something like this:  You partner with an eCommerce agency, and you are excited to work with them.  Things look great, and they promise to deliver.  Unfortunately, as you continue to work with them, instead of results, you’re met with missed deadlines, ignored requests, and a nagging feeling that they just “don’t get it.” Your frustration begins to mount, as the project you’ve been working on is going over-budget, and your site isn’t live.  Or on the flip side, you’ve managed your eCommerce site for awhile, but now it’s time to look f ..read more

Your eCommerce platform, and online marketplaces always require updates, and at times, it can be an extremely time-consuming (and manual) process. It can definitely be an overwhelming experience! Fortunately, there are ways to greatly reduce the manual processes, and Feedonomics is a great solution to do just that.  I put together some background information on the platform, how it boosts sales, and ultimately, how to identify if the platform is a good strategic decision for your business.  Let’s dive in!  What is Feedonomics? Feedonomics is a data feed management tool that ..read more

The automotive parts industry thrives on intricate details. From intricate engine components to specialized performance upgrades, the sheer customization possibilities can overwhelm even the most knowledgeable car expert.  Transferring these complexities to an online store presents a unique challenge: how do you create an eCommerce platform that effectively showcases a vast product range while also empowering customers to customize their purchases? This was the exact challenge facing a leading automotive parts manufacturer we’ll refer to as “our client” (for confidentiality purposes). The ..read more

The landscape of B2B eCommerce is constantly shifting. The emergence of new technologies, changing consumer behaviors, and a global focus on sustainability have reshaped the way businesses operate and interact in the digital marketplace. In this comprehensive exploration, we’ll explore five of the most influential B2B eCommerce trends that are revolutionizing the industry, and shaping the landscape for years to come. Trend 1: Personalization and Customer Experience The era of catering to the individual customer is now extending its reach into the B2B sphere. Personalization is no longer a nove ..read more

With the digital landscape evolving every day, the significance of selecting the right B2C eCommerce software cannot be overstated. The choice of software can profoundly influence the success of your online business, impacting everything from customer experience to operational efficiency. With a plethora of options available, navigating the selection process can be daunting. This ultimate guide is designed to provide a comprehensive, in-depth understanding of how to strategically evaluate and select the most suitable B2C eCommerce software for your business, ensuring a seamless and successful ..read more

In the eCommerce landscape, having a well-optimized website is crucial for maximizing sales and conversions. When it comes to eCommerce platforms, Magento has emerged as a powerful tool that empowers businesses to create seamless and high-converting online stores. In this article, we will explore the key features of Magento that drive sales and conversions, backed by data-driven analysis. You’ll discover actionable strategies and best practices to unleash the full potential of your Magento website and elevate your online business to new heights. Understanding Magento’s Key Features Magento’s r ..read more

When it comes to B2B eCommerce, finding the right platform to streamline operations, enhance customer experience, and drive growth is paramount. Over the years, BigCommerce has emerged as a game-changer, offering robust solutions tailored to the unique needs of B2B businesses. Let’s take a deep dive into the world of B2B eCommerce with BigCommerce and explore how it simplifies complex challenges, empowers businesses, and shapes the future of online commerce. Introduction to BigCommerce’s B2B Solutions BigCommerce, known for its prowess in B2C eCommerce, has expanded its reach to the B2B sector ..read more

Companies are constantly seeking innovative ways to boost profitability and streamline operational processes. One solution that continues to gain traction is B2B eCommerce. By harnessing the power of advanced technology and strategic planning, commerce solutions have proven to be instrumental in driving profitability and efficiency for businesses across various industries. In this article, we explore the transformative role of B2B eCommerce solutions, exploring how they optimize sales channels and streamline operational processes, ultimately leading to enhanced profitability and efficiency. Op ..read more

Having an easy-to-navigate eCommerce website can be huge for growing your business online.  But what if things are slightly amiss?  Customers are adding products to their cart, but not checking out.  They’re searching for products, and leaving the site empty handed.  Or worse, they’re rage clicking off your site, and going to a competitor.  All of these tie directly into the overall experience of your website, and directly influence your website’s conversion rate. In this post, we’ll highlight more about conversion rates, and how you can implement an effective strategy ..read more