They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now. When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular.  We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, stress and more with us at all times. But how can we use this information to help people understand their bodies and longevity, and make better decisions about exercise, diet and more? That’s what we’re addressing on this episode of Optimal Aging ..read more

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible. So, I take a look back at a powerful conversation I had with a frequent exerciser as she was turning 100. Toni Stahl passed away recently at 105, and she and other super-agers left us key lessons about how to be like them. One of them put it super-simply: "Keep moving, keep moving, keep moving." So, let's explore why longevity is having such a moment in the culture, and how fitness plays a key role. Online Links and Resources My new course to mo ..read more

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM. Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper. They’re Luke Skywalker. He’s Obi-Wan Kenobi. I loved it when Ryan told me this – because this is a key point I make to gym owners about marketing: It’s not about you! Ryan recently doubled his gym’s space and is enjoying strong growth with his business. So, I asked him to co ..read more

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curvaceous figure, and legs that went down to Mexico. Like millions of households every Friday night, Amy Lang and her family would gather to watch the show and, on one of those nights, Amy’s father turned to her, pointed at the Daisy Duke on the TV, and said, "That’s the ideal figure for a woman." Amy was 14, a petite adolescent, and the message was ..read more

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it. Aaron Hines, a gym owner from the Nashville area, who has been putting in the work month after month, year after year. communicating steadily with his prospects and clients, running a good business, networking both online and in real life, writing books and promoting them, all whi ..read more

Nothing moves people like a story.  More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.  Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio. Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound. If you want to grow your audience and move them to join your club, you can’t talk about yourself all ..read more

Nothing moves people like a story.  More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.  Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio. Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound. If you want to grow your audience and move them to join your club, you can’t talk about yourself all ..read more

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third. We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience. Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver. I'm proud to share th ..read more

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third. We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience. Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver. I'm proud to share th ..read more

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third. We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience. Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver. I'm proud to share th ..read more