Senior Living Marketing Perspectives
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Competition, consumer misunderstanding, culture, recruitment and retention. All of these have a critical impact on occupancy and ultimately success in senior living.Senior Living Marketing Perspectives presents strategic interviews with industry leaders on best practices, new ideas and insights to help overcome today's challenges facing the senior living industry,
Senior Living Marketing Perspectives
4M ago
Senior Living Marketing Perspectives: Consumer Perceptions of the Buyer Journey Episode Summary:
In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Jamison Gosselin, a 20-year senior living industry expert. First, Debbie and Jamison dive into SMASH survey findings about consumer perceptions of the buyer journey. Next, they continue on the topic by looking at what’s working in the industry, and what needs improvement. Then, the two shift the conversation to talk about social media and review sites and managing the promotional mi ..read more
Senior Living Marketing Perspectives
4M ago
Senior Living Marketing Perspectives: Behavioral Science in Marketing Episode Summary:
In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing. Debbie and Nancy dive into the connection between behavioral science and marketing, specifically in the senior living industry. They explore the unique challenges that marketers face with customers and how using principles from behavioral science can be a solution. Finally, Debbie and Nancy discuss Nancy’s book, “Using Beha ..read more
Senior Living Marketing Perspectives
6M ago
Episode Summary:
In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Maureen Longoria, Co-Founder of Live Now Relocation. Together, they dive into the complex process of relocating to senior living communities and discuss how Maureen's company assists both older adults and their adult children during this emotionally charged transition. They explore the unique challenges and best practices involved in senior relocation, shedding light on how communities can integrate these services into their marketing strategy to enhance their ..read more
Senior Living Marketing Perspectives: Marketing Systems that Drive Predictable Growth with Sarah Nay
Senior Living Marketing Perspectives
7M ago
Episode Summary:
In this episode of Senior Living Marketing Perspectives, Debbie Howard interviews Sarah Nay, the Chief Operating Officer of Duct Tape Marketing and the founder of Spark Lab Consulting. They discuss the significance of having a comprehensive marketing system and its role in driving predictable growth for businesses. Sarah emphasizes the importance of aligning marketing and operations, sharing strategies to enhance the customer journey, retaining clients, and turning them into advocates. They also explore the critical role of metrics in assessing marketing success and the value ..read more
Senior Living Marketing Perspectives
9M ago
Episode Summary:
This episode explores the current state of AI in marketing, its use cases, limitations, and the future potential of AI in shaping marketing strategies. Debbie Howard and John Jantsch discuss various aspects of AI in marketing and share their insights and excitement about its future developments.
Topics Discussed and Key Points: Current State of AI in Marketing:
AI is being widely experimented with for various purposes in marketing AI, specifically chat GPT (a large language learning model), has gained significant attention and usage.  ..read more
Senior Living Marketing Perspectives
11M ago
Topics Discussed and Key Points:
In this episode of "Senior Living Marketing Perspectives," host Debbie Howard and guest Chris Zook delve into the topic of using Google Ads for senior living communities. They discuss the importance of differentiation, targeting the right audience, and optimizing strategies to maximize conversions.
Chris provides insights on creating effective landing pages and emphasizes the significance of marketing automation in nurturing leads throughout the sales cycle. Overall, Google Ads prove to be a must-have tool for senior living communities to reach ..read more
Senior Living Marketing Perspectives
1y ago
Topics Discussed and Key Points:
Why your senior living community needs to be using technology
Simplifying the move-in process by digitizing the move-in packet
The importance of record keeping in a digitized system
How digitized processes can result in improved resident care
Episode Summary:
Deb speaks with Erez Cohen, Co-Founder and Co-CEO of August Health, a modern care platform and EHR purpose-built for senior living communities. Deb and Erez discuss how using technology can make the move-in process go from zero to hero. By utilizing August Health, senior communities can focus on the resi ..read more
Senior Living Marketing Perspectives
2y ago
Topics Discussed and Key Points:
Storytelling versus pitching
Using the and/but/therefore framework to level up all of your communications
Creating your ABT story
Whether to have two separate messages—one for the adult child, one for the parent—when using the ABT framework
Three rules of storytelling
Addressing the COVID elephant in the room
Episode Summary:
In today’s episode, Debbie speaks with Park Howell, a storytelling strategist who helps marketers and content specialists grow their business using the power of the story. He is the host of the Business of Story podcast and the author of ..read more
Senior Living Marketing Perspectives
2y ago
Topics Discussed and Key Points:
What direction should marketing and communications take amid COVID-19?
The power of “sharing, not selling” as a long-term approach to business development
Why your organization should shift from crisis communication to resource communication
How to get people comfortable about potentially moving into a senior living community during a pandemic
What can we learn from this situation, marketing and communications-wise, to become better prepared should another crisis hit?
Episode Summary:
In today’s episode, Debbie speaks with Dan Hutson, Marketing Strateg ..read more
Senior Living Marketing Perspectives
2y ago
Show Notes: Senior Living Marketing Perspectives - Jay Buerck
Topics Discussed and Key Points:
How the pandemic has impacted organic and paid search in the senior living space
Differences between Google and Bing for paid search
How to maximize organic search and, later, complement it with paid search
The steps to mapping out an effective SEO strategy
First-touch versus retargeting campaigns
Paid ads on Facebook versus Google and Bing
How to set proper expectations when running ad campaigns
Episode Summary:
In today’s episode, Debbie speaks with Jay Buerck, Director of Strategy at Digital Str ..read more