We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success ..read more

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, in 2024, the economy ..read more

Should all brands sell directly to consumers (DTC) online? How should brands work with online marketplaces? What does DTC mean for existing retail partner and distributor relationships? Consumer facing brands still have a lot of questions about their direct-to-consumer (DTC) digital engagement and commerce capabilities. But the opportunities are not one-size-fits-all. To master their digital ..read more

Forrester's Retail research team highlights data insights from retailers' online Black Friday and Cyber Monday 2023 participation ..read more

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024 ..read more

Many organizations rely on external partners (or ‘intermediaries’) to support “their” customer experiences. But is it really “their” customer and “their” experience? Isn’t shared responsibility intrinsic to partnership? To be successful, the short answer is – yes. Take the following imagined scenario: Amy wants to buy a Lego set as a birthday gift. She goes ..read more

Billing is one of the most important technologies for the future of your business. I know – lots of tech categories say that. Here’s why billing tech is so powerful: With rapid reinvention and relentless innovation on our doorsteps, firms need billing technology that enables – rather than hinders – their adaptability, creativity, and resilience ..read more

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you! This service helps digital leaders across industries — including financial services, travel,  retail, healthcare ..read more

Amazon is shutting down Amazon care in a strategic decision to make the most meaningful disruption in the healthcare space, here is why ..read more

Our analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings ..read more