Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar experience to the online world so you can:  ..read more

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers ..read more

Selling on Amazon, which was named the world’s sixth largest company by Forbes Global 2000, is a great way to achieve your financial goals and expand your current business ..read more

Selling on Amazon, which was named the world’s sixth largest company by Forbes Global 2000, is a great way to achieve your financial goals and expand your current business ..read more

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.  ..read more

Do you have a personalization strategy in place? If not, you may want to reconsider.  ..read more

We are now in an era where D2C commerce —  the channel that arguably offers the most opportunities to facilitate direct connections with consumers — needs to be considered by all brand manufacturers. The reason: D2C is a potentially lucrative new sales channel that both captures new customers and turns them into brand advocates ..read more

Brand manufacturers must think about their technology strategy while attempting to balance the desire to go direct-to-consumer (D2C) and managing continued market uncertainty. But how can this be accomplished successfully ..read more

The lines between brands and retailers continue to blur. PLMA estimates that private label sales total about $180 billion, growing three times as much as national brands did in 2019. Store brands set an all-time high of 19.2% in dollar share last year in the US. Meanwhile, according to eMarketer, the number of people in the US making a purchase on a direct-to-consumer (D2C) platform is up 10.3% year over year ..read more

Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site experience ..read more