As businesses continue to address uncertainty in the overall economic environment, ecommerce sellers will greet 2023 with an emphasis on diversifying sales and marketing channels, while taking steps to significantly improve shopping experiences for customers. With costs rising for goods and customer acquisition, it will be imperative for online businesses to reach customers wherever they are, and provide a satisfying, loyalty-building buying journey which cements that relationship for the long haul ..read more

Yes, it’s another article about marketing to Millennials. Don’t worry—the second koalas become the most powerful single purchasing group in the United States, we’ll start talking about those for a change. With this infamous generation set to become responsible for over 30% of all retail sales, knowing how to market to Millennials can mean the difference between success and failure as an online merchant ..read more

Changing customer habits have added new challenges and opportunities for food and beverage business to sell food products online. Whether it’s monthly snacks or custom baked goods, consumers are increasingly looking to the internet for their food and grocery needs. In the US alone, ecommerce sales of food and beverages are expected to reach $38 billion by 2023 ..read more

Note: This blog was originally published on May 13, 2021 and updated on October 1, 2021.  Want to keep the momentum and success of your business? Social media needs to be a key part of your online strategy. Social media has become an avenue for shoppers to connect with their preferred brands as well as a key channel for businesses to not only interact with customers but also to drive sales and traffic. A successful social strategy leverages social media’s casual and conversational nature to forge meaningful, two-way relationships with your ideal customers.  ..read more