The battle for customer loyalty is one of any B2C or B2B business’s greatest challenges. It’s an unpleasant reality that businesses must face – there is no guarantee that customers will stick around, even if they love your product or service. With today’s hyper-competitive marketplace, consumers are spoiled for choice, so retaining customer loyalty must be your top priority. Taking the time to devise customer win-back strategies will go a long way towards generating more revenue and help build long-term relationships with lost customers, further increasing your business’s long-term success. Th ..read more

As we move closer to spring, it’s time to start thinking about how your eCommerce business can capitalize on the upcoming season of celebrations and sales. Spring is a time of renewal and growth, and for eCommerce businesses, it presents a unique opportunity to engage with customers and boost sales. With major events like International Women’s Day, Easter, Mother’s Day, and Father’s Day on the horizon, now is the time to start planning your eCommerce campaigns and promotions. And this month, we have just the right resources you can use to design your online selling blueprints this upcomin ..read more

A new year and a new budget bring opportunities to attend dynamic events which will prepare you to be more productive, inspired, and above all, well-informed. Your passion for innovation and finance will certainly be fueled by the biggest fintech and payments conferences, which are especially designed to offer you an introduction to all the latest financial technology products and services. Networking, networking, networking! You know the best way to maximize your professional achievements begins with meeting like-minded people in your industry from whom you can learn. So have no wor ..read more

With collaboration on the rise, 2023 is set to be an excellent year for affiliate marketing conferences and events. Whether you’re a merchant, an affiliate, or a professional in the affiliate program industry, there are plenty of opportunities to network, learn, and grow your business. Several exciting events are lined up for this coming year, with affiliate marketing taking center stage. These events offer an excellent platform for businesses to connect, learn from industry experts, and discover new opportunities.   Why Attend an Affiliate Marketing Conference? Affiliate marketing confer ..read more

When your customers’ success is clearly driven by your services, your customers have a strong incentive to keep using them. This means that your customer success team can play a key role in generating revenue and promoting growth. In a recent Custify webinar, we had the opportunity to explain the customer data ecosystem and how to leverage revenue data to create meaningful customer success metrics. We also shared our tips on how to use the data you collect to grow your revenue and scale your business. Read on for an overview of the key points from our session.   Customer satisfaction does ..read more

Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest episode, Catalin Draghici, Product Owner at 2Checkout (now Verifone), discussed the importance of authorization rates. An authorization rate is the percentage of approved transactions that a merchant might receive during the authorization process. Naturally, the higher your rates, the better! Even a small percentage increase in your authorization rates translates into considerable revenue gains. This leads us to our five t ..read more

Tech-savvy Nordic consumers actively embrace change. This extends to online checkout too, with many of the region’s e-shoppers now preferring Alternative Payments Methods (APMs) to traditional cards.    Let’s take a deep dive into the Nordic payments market and discover what’s fueling this disruptive trend.   Source: Nordic Embassy   The Nordic countries – Denmark, Finland, Norway, Sweden, and Iceland – may be relatively small, but combined, they represent the world’s 10th largest economy. Its consumers have big buying power too, with the largest spend per capita on th ..read more

Rich, colorful and vibrant, Mexico is home to some of the world’s best food, beaches and historic sites.  It’s also one of the hottest eCommerce markets with exciting growth potential for local and international retail brands. With a GDP of more than $1.2 trillion (US), Mexico ranks among the world’s top 15 largest economies. And it’s growing fast.  With its rising middle class, booming manufacturing base, and technological investment, it’s well poised to reach the top five by 2030.   A dynamic high-growth e-market The Mexican retail eCommerce market has grown by 300% over the l ..read more

When it comes to lead generation, most B2B SaaS brands think along the lines of inbound marketing. It’s definitely a solid way to attract leads but it was never the only way. Cold emailing is a dying art that often closes deals faster, requires very little investment, and is a lot easier to scale. Almost 2 billion people use emails worldwide and 97% of marketers plan to use them in their strategies in 2022. Cold emails perform better than other outbound marketing strategies because: Cold emails have a very low barrier of entry. Businesses require only the email address while prospects are spa ..read more

The wave of accelerated digitalization in the past couple of years has taken consumer markets by storm, but it’s also made a mark in the B2B space. While business-to-business sales have, in the past, been slower to adopt new digital tools, the recent lockdowns and supply chain disruptions have got B2B sellers focused more on rolling out or expanding their eCommerce strategies. It is estimated that, in the US alone, B2B online sales on eCommerce sites, log-in portals and marketplaces increased by almost 18% in 2021 versus the previous year, to $1.63 trillion, as more users researched and bought ..read more