In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector. One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer cat ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition. Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data. Here are ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable. From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations. In a wide-rang ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR. Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland. Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland. In a wide-r ..read more

In today's episode, Ben gives you permission to show off a little  :) That is, show off your HR-related expertise in sales meetings with potential new clients. Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Ben takes you through a simple way to make your sales meetings a little more im ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Amy Spurling, the CEO and co-founder of the employee lifestyle benefits platform, Compt. Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most. Seasoned executive with over 20 years experience in leadership roles at venture-backed companies ranging from early start-up ..read more

In today's episode, Ben shares an example of clever positioning for an (HR-related-ish) business and explains how you can strengthen your business positioning to win more new business. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). If you're in Ireland, check out 2468 Workplace Appreciation  :) While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by John Bernatovicz, Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss. John, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-d ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Rahul Arora from the on-demand interview platform Intervue.io on his success on Shark Tank India. Rahul described the challenges companies face in sifting through hundreds of applicants and how Intervue.io's on-demand interviews platform is helping to accelerate the hiring process, saving both time and resources. Intervue.io stands out by rev ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake. Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are ..read more