Marketing Dive » Marketing Technology
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Marketing Dive » Marketing Technology
1w ago
Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times ..read more
Marketing Dive » Marketing Technology
2w ago
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent ..read more
Marketing Dive » Marketing Technology
2w ago
The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns ..read more
Marketing Dive » Marketing Technology
2w ago
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers ..read more
Marketing Dive » Marketing Technology
2w ago
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app ..read more
Marketing Dive » Marketing Technology
2w ago
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms ..read more
Marketing Dive » Marketing Technology
2w ago
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments ..read more
Marketing Dive » Marketing Technology
1M ago
The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats ..read more
Marketing Dive » Marketing Technology
1M ago
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24 ..read more
Marketing Dive » Marketing Technology
1M ago
Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites ..read more