Chief Marketer » Marketing Tech
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Stay updated on the latest Marketing Technology news, headlines, development, launch, and more with Chief Marketer. Chief Marketer's mission is to seek out the best of marketing intelligence and then absorb, summarize, and organize it for easy access and a quick read for busy marketing executives who rely upon the original stories and content selections.
Chief Marketer » Marketing Tech
1M ago
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.
The post Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
2M ago
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.
The post Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
2M ago
Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.
The post 5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
6M ago
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.
The post 4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
6M ago
Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.
The post Clicking With B2B Customers: 4 Lessons From B2C Marketing appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
7M ago
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
The post Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
7M ago
How to think about topic authority in SEO, the most important rankings factor of 2024.
The post Topic Authority Rules SEO—Here’s How You Build It appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
7M ago
If you suspect your customer acquisition tech stack isn’t serving you will, ask yourself these questions to get started on building a stack that works.
The post 4 Questions to Ensure Your MarTech Stack Delivers appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
7M ago
Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.
The post Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google appeared first on Chief Marketer ..read more
Chief Marketer » Marketing Tech
8M ago
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
The post Trends in Evaluating and Measuring Brand Reputation appeared first on Chief Marketer ..read more