How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
Chief Marketer » MarTech
by Kaylee Hultgren
1w ago
At a recent Axios event in New York City, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI. Following are six insights from the discussion. While GenAI tools are important, the data processing capabilities, technical understanding and talent required to implement artificial intelligence tools are equally paramount. “Generative tools are amazing, and it is another important capability, but there’s a lot of other forms of AI ..read more
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
Chief Marketer » MarTech
by Kaylee Hultgren
1w ago
The integration of artificial intelligence (AI) has undoubtedly revolutionized various aspects of our lives, including the intersection of creativity and branding. However, there’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. This phenomenon poses a significant challenge for brands striving to maintain their distinctiveness and competitive edge in the market. With the increasing popularity and acceptance of AI among creatives, it’s crucial to guard against the notion of AI replacing ..read more
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What Google’s Bulk Email Changes Mean for Marketers
Chief Marketer » MarTech
by Kaylee Hultgren
2w ago
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these rules to help email senders get more clarity on how they are protecting their users. By adhering to sender requirements, email marketers can ensure their brand is seen as a trusted sender by the mailbox provider and maximize the chances of being seen in the inbox. What are the bulk email changes? And how will they impact deliverability? Major mailbox providers like Google are now enforcing long-stand ..read more
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
Chief Marketer » MarTech
by Kaylee Hultgren
2w ago
Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and personalized approach. That means a shift has also happened for consumers as well—they are no longer passive recipients of marketing messages. Instead, they find themselves at the center of highly-tailored campaigns, where advertisements attempt to resonate deeply with their unique preferences and interests—and these types of experiences are what they’ve come to expect and demand. In fact, an overwhel ..read more
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans 
Chief Marketer » MarTech
by Kaylee Hultgren
3w ago
Qatar Airways’ Sama 2.0, the first digital human in aviation, wowed audiences at the ITB conference travel trade show in Berlin last month as she interacted with attendees and media, showcasing a new era in customer experience and interaction in air travel. Following the event, she continues to evolve and train within the QVerse, Qatar Airways’ immersive online platform. Digital Humans Defined Digital humans are interactive, 3D avatars powered by artificial intelligence. They are leveraged by brands, corporations and government entities as interfaces for various experiences, like we ..read more
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Chief Marketer » MarTech
by Kaylee Hultgren
1M ago
Google Chrome’s third-party cookie deprecation is finally in effect. And so, too, is the fallout from it. But while marketers have had to strategize about solutions for this pending signal loss, it’s worth noting—according to Manny Balbin of Switchboard Software—that the cookie may have been impeding industry innovation in the first place. In an article for AdExchanger, Balbin looks at where the technology may have gone wrong, plus alternatives to consider as cookie use dissipates. “As we reflect on how third-party cookies held the industry back, the point isn’t to spit on the cookie’s partia ..read more
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The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Chief Marketer » MarTech
by Kaylee Hultgren
1M ago
Increased awareness and access to generative AI brings equal parts anxiety and excitement. There are, of course, ethical issues to contend with. But there are also significant advantages to the adoption of AI for professional use, including the increased dexterity and capacity that comes with adding AI-powered tools to your work, according to a PRNEWS piece penned by Kate LaVail, Ketchum’s Managing Director of Analytics. “The integration of AI into the existing work of communications analysts makes it easier than ever before to pull data directly from any number of different data sources, inc ..read more
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Chief Marketer » MarTech
by Kaylee Hultgren
1M ago
OkCupid’s recent collab with generative AI, which enlisted ChatGPT to write in-app matching questions for users, resulted in a boost in website traffic and extensive media coverage for the brand. Ahead of CM sister pub PRNEWS’ Leveraging AI for PR online seminar on March 27, speaker Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI, what his event session will entail, and advice for PR pros experimenting with the technology. “OkCupid matches people on what matters to them through in-app matching questions. These help us determine who ..read more
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4 Practical Questions to Ask About AI’s Marketing Applications
Chief Marketer » MarTech
by Kaylee Hultgren
1M ago
There has been plenty of talk about the excitement (and fear) of how AI will completely transform businesses, forever changing the game and revolutionizing every industry. And while there’s certainly plenty to anticipate, we’re already beginning to see the hype fade as AI market leaders move on from experimentation and into the nitty-gritty. It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Given that AI technology will only grow and evolve over time, it makes the most business sense to invest cautiously, focusing partic ..read more
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How to Personalize AI to Optimize Business Processes With Custom GPTs
Chief Marketer » MarTech
by Kaylee Hultgren
2M ago
Artificial intelligence is all the rage these days, with marketing leaders across industries finding ways to implement it into their businesses and make their work more efficient. But while some AI tools available to company leaders, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs. How custom GPTs allow businesses to tailor large language models to their needs Recently, ChatGPT has begun to offer the functionality of custom GPTs—personalized chatbots based on the ..read more
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