LinkedIn is comfortably the world's largest professional social media network, with more than 800 million members from more than 200 countries around the world. That’s a lot of people, and therefore it’s a lot of opportunities to get your message across. However, it’s key that you are targeted in your approach, and not just casting as wide a net as possible in your attempts to generate leads.  ..read more

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q1 2022 - Spend, spend, spend. Hire, hire, hire Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and ..read more

Today’s typical consumers are a lot savvier and they expect top-notch service at every stage of the customer journey. As a result, businesses are experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Service. Unfortunately, many of them are still generally playing to the beat of their own drums, so when they occasionally attempt ..read more

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. In many ways, freemium has become synonymous with apps over the years, with 96.7% of apps being at least partly free on Google Play & 93.9% on ..read more

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. Many ..read more

  Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through ..read more

Reddit, founded in 2005, is an American social news and discussion website, billing itself as "the front page of the internet". Reddit is home to both a passionate and diverse user base, and generates an average of more than 1.5 billion monthly active users. The online forum is home to more than 130,000 communities, also called subreddits. These subreddits can be on anything from cybersecurity to ..read more

Let’s be honest, when it comes to startups, focusing on creating your brand values and an enviable startup culture may not be your number 1 priority. This is understandable as there is a near endless stream of daily tasks to accomplish. Most Founders intuitively start with a mental checklist. This often includes (important) aspects, such as: Reaching a product-market fit Raising seed funding ..read more

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. But what is it? How do I set it up ..read more

Reading time: Approx 2.5 minutes Let’s be honest - When it comes to competitor monitoring, there is a near-endless number of online tools available to help you in your quest to spy on your competitors. This is, of course, great… Or is it? A key issue many B2B marketing companies find is sorting the good tools from the bad.    Without engaging in accurate, data-driven competitor monitoring, you ..read more