San Francisco, CA – April 9, 2024 WiST (Women in Sports Tech) is thrilled to introduce our seventh year of WiST Fellows with the 2024 program cohort. This year features 19 students representing diverse academic backgrounds from across the US and abroad. Each WiST Fellow brings unique talents and perspectives to the forefront of the sports technology landscape. Each year the WiST Fellowship program welcomes a new class of Fellows, representing a wide array of academic disciplines and institutions, including students from DI, DIII, and HBCUs. This year's cohort comprises undergraduate, graduate ..read more

WiST is thrilled to announce our community partnership in this exciting campaign launched by TeamViewer. SheSportTech aims to inspire more women to pursue thrilling careers in sports tech. Our goal is to foster a diverse and inclusive ecosystem within the sports tech industry, ultimately leading to greater innovation and success. Addressing the underrepresentation of women in sports tech, this bold campaign shines a spotlight on women in various sports tech roles across organizations like Manchester United and the Mercedes-AMG PETRONAS Formula One Team. Here's what you can explore through the ..read more

CHARLOTTE, February 2, 2024 – Sports Business Journal (SBJ) is proud to announce a new event association partnership with Women in Sports Tech (WiST), timed in collaboration with SBJ's upcoming Tech Week event scheduled to take place in New York City on March 5-7. This partnership marks a significant step forward in fostering collaboration and inclusivity within the sports tech industry. As part of the collaboration, WiST members will receive a discount to SBJ Tech Week, where they will be presented with unique opportunities to network, learn and connect with like-minded individuals in the sp ..read more

WiST CEO+Founder Marilou McFarlane and WiST board chair Alysse Soll were honored to participate on a panel for the Rose Bowl Institute’s Women’s Empowerment Symposium and then for board member Vicki Dallas to join as a participant in the Rose Table Dialogue on sports and innovation. It was an energizing and interesting discussion among amazing thought leaders from the game including sports media, the C-suite, athlete and coach performance, and fan engagement. Our MC was the legendary Charlie Firestone formerly of the The Aspen Institute, and our host and organizer was the incredible Dr. Chris ..read more

Colorado Springs- August 16-17th, 2023: In real life is the best! WiST was on the road again, as Marilou McFarlane presented at the 6th annual U.S. Olympic and Paralympic Performance Data, Analytics & Technology Summit, August 16-17 at the USOPTC West Wing in Colorado Springs. Shout out to our USOPC champions Rocky Harris, Mike Levine, Dan Webb, Gus Kaeding, and Elliot Schwartz for embracing WiST’s mission, supporting our work and inviting WiST to participate. Topics included how to identify your own superpowers, how to surround yourself with collaborative and supportive teammates, and ho ..read more

Málaga, Spain- July 18-20th, 2023: The NBPA Performance Summit in Málaga, Spain was a huge success, an epic experience for all who attended! WiST CEO+Founder, Marilou McFarlane, and WiST board chair and underdog venture advisory President, Alysse Soll, participated on a panel with Antonio Cacorino of APEX Capital moderated by Benny Bonsu, Director of Daily Content for Olympic Channel Services, discussing the synergy of athlete investors. Sports tech is exploding and having more professional athlete investors is a win-win for tech and innovation, as they can help to drive culture inside the bu ..read more

San Francisco -  July 18, 2023: Women in Sports Tech (WiST) has developed and launched a new series Discover Sports Tech: How To Go Pro. This engaging original on-demand video series introduces high school students and young professionals to the wide array of exciting careers in sports tech. The videos feature professional role models working in impactful and interesting careers in the sports tech industry. Viewers will meet a shoe designer, a NBA/WNBA game DJ, an expert in XR (mixed realities), an Esports professional and others doing exciting work in the industry. They will discover me ..read more

In this episode of Tech Me Seriously, Sarah Tenisi speaks with Marilou McFarlane, founder of Women in Sports Tech, Inc., a nonprofit focused on driving opportunities for women in sports technology. Marilou talks about how technology is revolutionizing the sports industry and making it accessible for all women athletes. Tune in to the full podcast episode here ..read more

San Francisco -  February 22, 2022: Women in Sports Tech (WiST) has developed and launched a new series Discover Sports Tech: How To Go Pro. This engaging original on-demand video series introduces high school students and young professionals to the wide array of exciting careers in sports tech. The videos feature professional role models working in impactful and interesting careers in the sports tech industry. Viewers will meet a shoe designer, a NBA/WNBA game DJ, an expert in XR (mixed realities), an Esports professional and others doing exciting work in the industry. They will discover ..read more

As we kick off a new year, ASTN is working closely with Women in Sports Tech (WiST) to drive meaningful change over the next 12 months and beyond to help increase representation of women in the sports tech industry in Australia, which research shows drives business success in businesses of all sizes. In June 2022, ASTN and WiST announced a long-term partnership to help change the ratio and also improve business cultures. WiST is a non-profit organization aimed at expanding career opportunities and enhancing pathways for women in sports tech, at all stages of their careers, from the classroom ..read more