Could creative usability be the secret to attracting women into MarTech? 
WeAreTechWomen
by WeAreTechWomen Team
1y ago
Article by Yasmin Peiris, Director Customer Success, Mapp Digital Careers in MarTech are perfect for people who enjoy both the creativity of marketing and the technical demands of IT. I should know; I’ve been working in MarTech for over a decade and there are few things I would change about my career path or my current job – only that I would love to see more women working alongside me. Nobody disputes that there are too few women working in MarTech right now, particularly in senior roles. How we put that right is, however, a more contentious issue. Many of the arguments I hear centre on expe ..read more
Visit website
AI and automation are critical to CX – but don’t forget the human touch!
WeAreTechWomen
by Leonnie Fisher
1y ago
Insurance companies must always be available to “take the call” for everyone from distressed customers to lower-level policyholders, but the call doesn’t necessarily have to be answered by a physical agent via a telephone. But crucially, as AI introduces next-gen customer-centric digital CX solutions, insurers should never lose sight of the human touch that policyholders crave. The pandemic changed the ways insurers interacted with customers. In 2020, 80% of companies invested in omnichannel support to aid digital CX, with online chatbots and virtual assistants addressing the lack of traditio ..read more
Visit website
Why we choose STEM Education
WeAreTechWomen
by Leonnie Fisher
1y ago
At Park Lane Primary School and Nursery, a member of the Griffin Schools Trust, we are combining STEM and traditional education to offer the best lessons and to spark curiosity. STEM education ensures pupils focus more on science, technology, engineering, and maths. STEM brings more to the table as it requires a more hands-on approach to real-life applications and engages the pupils in a more interactive way than a standard class. As a result, children develop a genuine interest in the topic. Given the fact that there is still a gender imbalance in the fields that STEM covers, we believe that ..read more
Visit website
18/01/2023: WeAreVirtual: Authentic Personal Branding | Jaz Broughton
WeAreTechWomen
by Leonnie Fisher
1y ago
Let’s talk about personal branding, what it is and isn’t and where to get started. Taking an inside-out approach to being intentional with a personal brand is a powerful career shift; both inside an organisation, in the industry and online. Standing out for all the right reasons starts from within. Outcomes include: Understanding what a personal brand is and isn’t Exploring online and offline applications of personal brand Exploring values as a foundation for effective personal brand Creating an action plan for starting and continuing to build an impactful personal brand REGISTER HERE About ..read more
Visit website
Computer Security Day: Relevant since the 80s?
WeAreTechWomen
by WeAreTechWomen Team
1y ago
International Computer Security Day has been running since 1988, serving as a reminder of the importance of strong cyber hygiene. However, with users being subjected to continuous reminders to update software or make passwords stronger, it can be easy to dismiss annoying pop-up notifications and put off making security changes. So how can organisations and individuals keep their assets secure in an increasingly hostile digital environment? We spoke totech industry experts to get their thoughts on how to deal with external threats. What’s the big deal? If your IT department does routine securi ..read more
Visit website
Inspirational Woman: Bridget Carne | COO, Finquest
WeAreTechWomen
by Leonnie Fisher
1y ago
Bridget joined as COO in April 2022 with the ambition to further scale Finquest’s client delivery across its global footprint encompassing oversight of the Client management, Research, Origination, Finance, HR and Legal functions. Prior to Finquest, Bridget has a strong institutional background having left HSBC were she most recently held the position of ‘Chief Administrative Officer for the Investment Bank, Global Banking and Markets (GBM). Prior to this, she was the global COO for GBM Business Services where she oversaw the operations for all client pre-trade activity. Bridget has also held ..read more
Visit website
Top tech tips new mums can implement who are juggling a business and a baby
WeAreTechWomen
by WeAreTechWomen Team
1y ago
In April 2020, 2 weeks after the first lockdown in the UK, I gave birth to my son Oliver. It was a scary time and a strange time to become a mum for the first time. The streets were empty and daily briefings were the norm.  Everyone told me ‘It takes a village to raise a baby’. But I didn’t have a village around me. In fact, it was just me, my husband and Oliver for months on end in a tiny house in East Yorkshire.  I searched and found my village online. Without any human interaction, no baby groups, no midwife clinics,  I learned from online communities and used apps and tech ..read more
Visit website
Why we need more Black female leaders in the tech industry
WeAreTechWomen
by Leonnie Fisher
1y ago
Diversifying the tech industry can sometimes feel like a game of snake; it’s slow, clunky, and you often run into obstacles. But change is required – for both the benefit of the industry and for society as a whole. Research reported in IT PRO found that just 1 in every 6 IT professionals are female. This figure is even lower for Black women, who are significantly underrepresented in the tech and IT industry, with recent research by the BCS, The Chartered Institute for IT and Coding Black Females finding that Black women make up only 0.7% of IT professionals in the UK – despite being 1.8% of t ..read more
Visit website
Bridging the digital skills gap: How those with non-technical degrees and experience can get into coding
WeAreTechWomen
by WeAreTechWomen Team
1y ago
By Mike Rhodes, CEO of ConsultMyApp Earlier this year, the UK tech industry was valued at £1 trillion, a significant milestone that only the US and China have previously reached. In fact, following record levels of venture capital investment, the UK tech industry is now home to thirteen decacorns – businesses valued at $10 billion or more – putting the value of the UK market at more than double that of Germany and nearly five times greater than France and Sweden. Yet, despite this staggering boom, the UK’s problematic tech talent shortage is threatening to stifle this impressive growth. With ..read more
Visit website
New research by Samsung reveals UK business leaders’ clock off at 3.06pm
WeAreTechWomen
by Leonnie Fisher
1y ago
From Twitter to Meta, layoffs mount in the tech industry. With more than 35,000 tech workers across 72 companies having been laid off this month alone. But despite Elon Musk’s decision to ban remote working at Twitter and claim that he would be working and sleeping at Twitter’s San Francisco headquarters until the “org is fixed”, this type of demonstrative dedication to work isn’t an ideal shared by other business leaders. New research commissioned by Samsung, surveying 1,000 UK business executives, reveals that gone are the days when burning the midnight oil was the norm. With the ..read more
Visit website

Follow WeAreTechWomen on FeedSpot

Continue with Google
Continue with Apple
OR