You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content to be something human readers will consume in the first place. Content optimization involves ensuring your content is SEO-friendly and readable. Your content needs to climb up search rankings and hook your readers so they take the next step.  ..read more

Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels. According to one report, text messages have an open and click-through rate of between 21% and 35%, depending on the company. That’s 10 times higher than the CTR of emails, which hovers around 2.6%. Texting for marketing, internal communication, support, or client engagement can drive business success. In this article, we explore everything you need to know abo ..read more

One in five U.S. adults (20%) experience some type of mental illness, such as anxiety and depression. And 33% of people feel extreme stress, and 77% say stress impacts their physical health. Some companies implement mental health initiatives in the workplace (e.g., wellness programs) to decrease stress and increase engagement. Goldman Sachs and Big 4 Accounting Firms KPMG and Ernst & Young are a few major companies implementing mental health initiatives.  Should you? Read on to learn about workplace initiatives that could help energize your team. What are the benefits of workplace men ..read more

Want to start a small business but worried you don’t know enough about the entrepreneurial journey? Or, did you recently start a new venture and feel … stuck? You might be interested in a small business incubator. Small business incubators provide tools, resources, and support for startups. Learn how a small business incubator can help you launch your business, reduce overhead costs, increase connections, and more.  What is a business incubator? A small business incubator is an organization or program whose goal is to help startups and other small businesses succeed. Incubators offer new ..read more

Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back. That’s why we’ve put together this guide to customer pain points, how to spot them, and the best solutions to offer. What is a pain point? A pain point is a problem a customer is dealing with. On one hand, this can include pain points in the customer experience. Obstacles and issues that discourage potential buyers from following through with their purchases. On the other hand, pain point ..read more

As a small business owner, you have to do more with less. You likely have fewer resources, fewer employees, and a lower budget than large corporations or the unicorns in Silicon Valley. Doing more with less is tricky (29% of business owners say it’s their #1 challenge), but it’s getting easier—thanks to small business digital transformation. Digital transformation for small businesses can improve efficiency by automating routine tasks, streamlining operations, and reducing costs.  Are you ready to move your business into the future? What is digital transformation for small businesses? Sma ..read more

HR communications are often overlooked when compared to marketing messages and ad campaigns. Misdirected marketing loses your customers. Poor internal communications lead to disengaged employees and higher turnover. Is the lack of an effective communication framework hurting your organization? Replacing an employee costs an average of nearly $4,700. The average cost for executive-level hires is over six times higher. You can engage your team with better internal communication. In this guide, we’ll explain how to build an engaging HR communication strategy that retains talent. What is an engagi ..read more

For HR professionals, benefits administration is becoming more and more important to consider. In a world of remote work enabled by video calling, satellite internet, and computer remote access software, employers can recruit from a wider pool than ever. But at the same time, candidates can choose from a wider selection of potential employers. Businesses are more reliant than ever on benefits as a competitive edge. That could mean HR teams are spending too much time on all the admin involved. But with the right tools, benefits administration can be quick and easy for both HR and other employee ..read more

John Buchheister owns the Gettysburg Mercantile Museum, a unique 1800s general store guided tour located in Gettysburg, Pennsylvania. For John, opening the Gettysburg Mercantile Museum was a long-time dream come true. “It has always been a dream of mine to open a Mercantile Museum showcasing the wonderful inventions of the century and teaching how things were done,” he shared. About Gettysburg Mercantile Museum With over 1,000 items dating from 1800-1899 on display, the museum offers an immersive experience for locals and visitors alike. The tour guides speak about inventions of the 1800s, the ..read more

Social media has become an integral part of our lives. It has transformed how we communicate, share experiences, and make purchasing decisions. It has turned into an undisputed powerhouse, shaping consumer behavior and reshaping business strategies. For instance, research shows that about 34% of Americans Instagram users follow their favorite brands on the app. This clearly indicates that, as a brand, you can leverage such platforms to engage your audience and grow your business.  This phenomenon is known as social commerce. This fusion of social media and e-commerce blurs the lines betwe ..read more