In this episode, Victoria Coffey, Head of E-Commerce at Northern Monk, discusses how her and the team have grown the company to have over 50,000 customers across the UK without any paid marketing. Victoria discusses the power of Northern Monk's memberships in building a loyal and passionate community of customers. Go to dtcjourney.com for more about our e-commerce podcast ..read more

In this episode, Adison Clark, Co-Founder of the fashion brand P&CO discusses taking his brand from a "knapkin idea" in Birmingham, to a 7-figure brand selling globally. Adison describes how telling authentic stories allowed him to build a brand with a community of 400,000 people, and scale without relying on paid media. Connect with Adison on Twitter @adisonclark. Go to dtcjourney.com for more about our e-commerce podcast ..read more

Jennifer Christie joins us to discuss her role as Partnership Lead at what3words, the groundbreaking mapping tool that splits the planet into 3 metre squares. In this episode, we cover: Why street addresses as we know them are not optimised for today's world How ecommerce merchants can save time and money with shipping Where shipping comes into the customer experience Last mile efficiency Why sustainable brands need to consider their shipping policy How disabled customers experience shipping You can connect with Jennifer on Linkedin https://www.linkedin.com/in/christiejennifer/ Go to dtcjou ..read more

Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK.  In this episode, we cover: How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead What it takes to launch a well-loved brand in a new, more competitive market How Bleach London uses interest-based targeting instead of outdated demographic personas When more dashboards doesn’t equal more insights Why you should treat ecommerce growth like an investment portfolio How Michael cut Bleach ..read more

Noel Mack is the Chief Brand Officer for Gymshark, the best-in-class fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and game-changing DTC growth strategies.  In this episode, we talk about: What DTC brands can learn from Lil Nas X, Adele, and how the music industry approaches marketing How Gymshark finds new markets through interest, not demographics Why Noel Mack searches “Gymshark” on Twitter first thing every morning The Gymshark’s Social Disruption team’s greatest hits, such as changing their branding to “Homeshark” during lockdown, and the ..read more

Colin McIntosh is the Founder and CEO at Sheets & Giggles. Sheets & Giggles is a Denver-based sustainable brand bringing absurdly soft eucalyptus bedding directly to customers. They were featured on Good Morning America early this year and were awarded "Best Overall Sheets” by Good Housekeeping in March 2021. We talk about: Crowdfunding tactics that helped him found and grow the business How to keep customer care and customer experience a priority How he showcases that sustainability matters at Sheets and Giggles His advice for driving long term growth for DTC brands ..read more

Roz Brabner is the Head of E-commerce at Pai Skincare.  Roz is responsible for growing DTC revenue for Pai, as well as bringing the brand story to life through digital channels, and aligning the company’s offering with their customer’s values. Before moving to Pai Skincare, Roz held several roles in the corporate world, giving her a unique approach to growing founder-led e-commerce brands. We talk about: The transition from being a small E-Commerce business to a medium-sized one What success in e-commerce looks like How she builds the brand building at Pai Skincare Live shopping events a ..read more

Nelli Jeloudar is the Founder of Bundleboon, a curated shopping service focusing on kid’s wear. Bundleboon has grown leaps and bounds in the four years since its founding and is now a breakout brand in the DTC apparel space. We talk about: The advantages of bootstrapping over taking investment to scale quickly How to create recurring customers Operations and customer experience The most important metrics to track in the early years of business growth How to effectively collect and use customer data ..read more