For our season 2 premier we've invited Alexis Walsko, founder of Lola Red Public Relations. Alexis and Rob discuss their wildly successful collaboration with the team at Sphero, the importance of media coverage, and how to best leverage its power for your brand. This is required listening for brands wondering not only how to get the word out, but why. You can find out more about Lola Red on their website. And connect with Alexis via her Twitter. See acast.com/privacy for privacy and opt-out information ..read more

In today's episode Rob speaks with Shawn Gold - the Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life.   Shawn has been a part of the internet since it became mainstream. He was Partner and Founding Publisher of Weblogs, Inc., the CMO of MySpace, CMO of Inside Studios, Head of Brand Partnerships at Wattpad. More recently he’s been CMO of TechStyle Fashion Group, CMO of Lowell Herb Co and advised many other leading cannabis companies including MedMen and Charlotte's Web.  I ..read more

Zachary Glassmith is many things. Multi-discipline digital marketer, check. Brand whisperer, check.  Director of ecommerce at hot CBD startup Miraflora, check. Awesome human being, triple check. On our 20th episode of DTC Growth Hacking, Rob sits down with Zach to talk about everything from the effects of marketing due to the pandemic, what makes a good brand, how Miraflora is helping the American Farmer, and just how silky smooth Zach’s voice really is. This is a great episode for those who want to connect with the human part of the marketer’s journey. Enjoy! See acast.com/privacy for pr ..read more

Prairie Rose is everyone’s favorite drinks writer, blogger, and podcaster. She’s a trained sommelier, spirits educator and her blog - Bit by a Fox is a winner of Saveur Magazine’s Readers’ Choice Award for Best Drinks Blog. She’s also now the commerce editor at Liquor.com. AND she has a book coming out this month, called Mixology for Beginners, that is available for pre-order on Amazon right now. Prairie has created a niche brand in a very broad market that embodies cocktail culture and beyond. She shares her journey, what she’s gleaned along the way, and dives into the creation, marketing, an ..read more

Allis Markham is an award-winning master taxidermist based in Los Angeles, California. She’s the founder of Prey Taxidermy, who works closely with museums all over the globe. She’s also a former professional marketer, transitioning from marketing to taxidermist after a highly successful career which ultimately led her into the executive ranks at Disney. Her brand is a carefully executed version of “her perfect self”, and she’s been featured in countless publications and is the subject of the feature documentary “Stuffed”, which is available for download on Amazon. In today’s episode, Allis ..read more

In this episode we talk with Ross Ingram - an award-winning technologist known for launching category-defining products and whose contributions to advancing technology and STEM in the classroom have been recognized by leaders in education, including President Barack Obama and the National Science Foundation. Today he’s the co-founder and CEO of Maslo, a team leveraging artificial intelligence to create personalized digital companions. Previously in his career, at Sphero, he helped sell over two-million robots around the world alongside the Star Wars and Disney brands. He’s also worked at Goog ..read more

Ezequiel Abramzon is an artist, executive, marketer, and brand strategist. A 20+ year Disney veteran who, after running digital for LATAM and later overseeing global creative out of the UK, landed in Spain where he has spent the last year developing an extensive program for companies who want to better understand the power of a brand - and how to master it.  In this episode Ezequiel and Rob discuss how companies can build true brand value, the difference between branding and marketing (hint: strategy vs tactics), and how invaluable insights into the process that Ezequiel’s agency, Lalo ..read more

Jonny Grant is a gentleman marketing magician. He’s clearly a showman, as was witnessed with his Lexus immersive experience that put journalists literally in the life of a celebrity, in nothing seen outside of the David Fincher masterpiece “The Game”, prior.  A commercial director by trade, and all things theatrical by experience, Jonny brings immersive experiences to life, and has been part of a growing movement dedicated to these unbelievable first-person ultra-reality showcases. Here’s where it gets interesting for the DTC marketer. Listen to Jonny reflect on seeing just how powerful ..read more

Sarah Wagman Ellenbogen is the co-founder and CEO of DigiFresh — who have created tools that allow for the merger of traceability and accountability with marketing and storytelling — in a way that feels organic to the brand and entertaining to the customer. After a career for building amazing partnerships between brands and technology organizations like Revver, YouTube, and Google, Sarah has now turned her focus to helping consumer brands tell their stories, and ultimately, witness them gain more trust and grow their customer relationships. If you’re interested in how the origin stories of go ..read more

Dr. Aimée Shunney is a top-rated naturopathic physician practicing in Santa Cruz, California. She’s been providing medical services for the last two decades, launched her own cleanse product into the market, and has been a spokesperson for a number of top supplement and CBD companies. In this episode Rob and Dr. Shunney dive into what it’s like to be a doctor in today’s DTC landscape where doctors have become brands and the rules aren’t absolutely clear. See acast.com/privacy for privacy and opt-out information ..read more