Episode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store. With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores. This episode explores how brands can make a positive impact at every stage of their product's life cycle ..read more

Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce. In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These ..read more

Episode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey. Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation. In this episode, we will div ..read more

Episode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems. Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify. With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce and how b ..read more

Episode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.  Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies. As a brand, driving revenue is certainly one of your primary g ..read more

Episode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally. In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.  By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right ..read more

Episode 1 of Season 2 welcomes Jonas Skommevik, CEO of Grandpa, a Swedish brand that goes beyond the concept of a store. Jonas has an amazing track record in ecommerce, with over a decade of experience working in different positions at well-known international brand WESC, followed by taking on as Head of Sales at Happy Socks and, later on, founding his own brand, DePalma Workwear. In 2021, he took the helm at Grandpa to carry the brand to new heights and expand it globally. We will squeeze out his knowledge in ecommerce sales, his experience as a brand founder and his current CEO role to dive ..read more

It's been a year since we last recorded season 1, and the environment in ecommerce and the world, in general, has changed significantly.  In 2022 the economy faced many challenges that affected e-commerce in particular. The main issue is inflation, which increases prices for goods and services, making people rethink spending on non-essential products. The current economic environment has presented many challenges for ecommerce businesses, making it more important than ever to have a robust strategy for acquiring new customers and a solid plan for customer retention. Throughout the season ..read more

Episode 10 welcomes Cian, Director of Partnerships at Juni, the financial service platform for ecommerce and media buyer businesses. Before joining Juni, Cian founded an apparel store called Swallows & Daggers and worked in different positions at Shopify for four years. We'll use his expertise to talk about staying on top of your ecommerce store finances and maximising cash flow management. We also touch upon the dos and don'ts when building a brand and question if it's more important to focus on profitability or growth nowadays. yaylive generally stays in the DTC space. To spice things up ..read more

In this episode of yaylive we sit down with Joakim and Emilie, founders of wowservice, a consulting firm centred on the service professions. We talk about how their years of experience in customer service have helped them coin a new way of referring to great customer experience: a wow customer service. We also look closely at customer support and how to provide an authentic customer experience to turn customers into ambassadors. Emilie and Joakim explain how to build a customer service team, from hiring to training, what a wow customer service is, and how it can help turn customers into ambass ..read more