Beyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make Websites
yaylive, the loyalty podcast for DTC brands
by yayloh
8M ago
Episode 11 of season 2 welcomes Jordan Philip who is part of the sales team at We Make Websites, a globally recognised Shopify Plus Agency that builds amazing shopping experiences. In parallel, Jordan combined his passion for golf and entrepreneurship to fund his DTC brand Fuze Golfwear. In this episode, Jordan guides us through the unsexy side of e-commerce and the challenges and opportunities that modern brands face: ✔️ Automation is not the solution to your operational problems. First, you need to learn how to optimise and streamline operations for maximum efficiency and growth ✔️ Collect ..read more
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The superpower of subculture brands to take the world by storm, with Moon-Suck from Panagora
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 10 of season 2 welcomes one of Sweden’s most recognised names in the e-commerce space, Moon-Suck Song. He is the visionary founder of Panagora, a trailblazing e-commerce agency he co-founded over 20 years ago. He is a seasoned force in the DTC space in Europe and Asia, and his passion drives him to empower brands and guide them towards unparalleled success. Tune in to learn: ✔️ How carving a unique niche can help you grow globally: what is a subculture brand and how to create one ✔️ Cross-border e-commerce: effective operational management, inventory, returns, and logistics are vital ..read more
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How to hit €1M revenue in your first year with a team of two, with Kousha and Ben, founders of Ninepine
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 9 of yaylive welcomes Kousha and Ben, the founders of Ninepine an athleisure and activewear founded in 2019 with Swedish and Australian roots. The label specialises in functional, technical activewear with a minimalistic and contemporary look, where aesthetics meet technical sensibilities. In under three years, Ben and Kousha have managed to grow Ninepine to a multi-million € revenue brand that sells worldwide. Want to know the most incredible fact? They run it all by themselves. In this episode, the founders reveal their secrets to exponential growth with just a team of two and how t ..read more
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From Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at Woolman
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store. With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores. This episode explores how brands can make a positive impact at every stage of their product's life cycle ..read more
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Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce. In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These ..read more
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Human touch or chatbot automation, an e-commerce dilemma, with Henrik Fabrin, CEO of Certainly
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey. Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation. In this episode, we will div ..read more
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How to champion commerce everywhere, with Susanne Holmsäter, Nordics Country Lead at Shopify
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems. Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify. With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce and how b ..read more
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How to leverage user-generated content to build a community and drive sales, with Victor Emilson, CEO of ROIROI
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.  Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies. As a brand, driving revenue is certainly one of your primary g ..read more
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All you need to know to nail your global expansion, with Martin Jensen, CEO of Centra
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally. In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.  By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right ..read more
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How to Harness the Superpower of a Strong Brand, with Jonas Skommevik CEO of Grandpa
yaylive, the loyalty podcast for DTC brands
by yayloh
1y ago
Episode 1 of Season 2 welcomes Jonas Skommevik, CEO of Grandpa, a Swedish brand that goes beyond the concept of a store. Jonas has an amazing track record in ecommerce, with over a decade of experience working in different positions at well-known international brand WESC, followed by taking on as Head of Sales at Happy Socks and, later on, founding his own brand, DePalma Workwear. In 2021, he took the helm at Grandpa to carry the brand to new heights and expand it globally. We will squeeze out his knowledge in ecommerce sales, his experience as a brand founder and his current CEO role to dive ..read more
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