You have an idea for a business. But… You don’t want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you’re not just going to throw money away. I’m going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your idea: Customer Discovery Process Flowchart The Customer Discovery Process comes from The Four Steps to The Epiphany by Steve Blank which is the precursor to the Learn Startup written by Eric Ries. Let’s start with the fundamental components: Foundations Before you ..read more

A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I’m going to show you: What a brand identity is and why it’s important. How to arrive at your brand identity. And how you can start building your brand effectively. Let’s get started… What is brand identity? Brand identity is the personality of your company. In short, Brand identity is the impression you leave on consumers or other companies, the recognizable brand attributes tha ..read more

The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance is relative to each other and what’s left in terms of market? Instead of guessing which products to focus on, you can map them out in an orderly fashion and decide which product lines are better stopped and which are worth investing in. I’m going to show you: What the BCG Matrix is How to fill in the BCG Matrix What you ultimately ..read more

Conversion Rate Optimization (CRO) aims to increase the conversion rate using experiments based on quantitative and qualitative data. Are you getting enough visitors, but would you like those visitors to convert faster, better or more often? You suspect there’s a bottleneck somewhere, but you don’t know exactly where…. I’m going to teach you how to use conversion optimization to: Conduct quantitative and qualitative research Discover bottlenecks in your website Set up data-driven experiments Let’s get started… What is CRO? CRO stands for Conversion Rate Optimization. It includes actions you ..read more

SEA stands for Search Engine Advertising which happens mainly in Google Ads. You pay per click that you get on ads in search engines, basically buying traffic to your website. The online marketing landscape is changing at such a rapid pace that it is difficult to keep up with all the developments, tools and channels. The goal of your online marketing is for it to ultimately yield more than it cost, but does it? I’m going to show you: What Google Ads is and how to deploy it What a solid Google Ads strategy looks like How to set your Google Ads budgets Let’s get started… What is SEA Google Ads ..read more

SEO stands for Search Engine Optimization. You’re going to optimize your website, video or page to perform better in search engines. There are so many methods, tools and tactics for performing better in search engines that you can’t see the forest for the trees. With every Google update, do you hold your heart for what it will do to your organic results? I’m going to show you how to: Achieve sustainable growth with SEO Create timeless content Know whether to outsource SEO or not By focusing on SEO strategy and not having tunnel vision on Google. Let’s start… What is SEO? SEO stands for Searc ..read more

The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company comes into the potential buyer’s mind. Not having enough mapping of the Customer Journey puts you at risk of having, perhaps unknowingly, negative touchpoints with your (potential) customer. I’m going to show you: What the Customer Journey is How to create your Customer Journey And what good examples of a Customer Journey are Let’s ..read more

The SWOT Analysis is a tool for identifying your company’s strengths, weaknesses, opportunities and threats…. Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn’t have action items associated with it and gets lost somewhere on the drive or in the archives. I’m going to explain to you: What a SWOT Analysis and Confrontation Matrix are Why you should do this analysis And how to set up a SWOT Analysis and Confrontation Matrix Let’s get started… What is a SWOT Analysis? The SWOT Analysis, also known as str ..read more

Account-Based Marketing ensures that you focus on your most potential customers… Are you wasting too many resources on accounts that don’t end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way. I’m going to show you how to do that by explaining: What Account-Based Marketing is Why you should use it And how to get started with Account-Based Marketing Without wasting time, let’s get started: What is Account-Based Marketing? Account-Based Marketing ensures a good collaboration between marketing and sales by focusing on a fe ..read more

The Lean Canvas is practical and focused on validating an idea, it ensures that you are not going to bring a service or product to market that no one is waiting for. Do you want to bring your product or service to market more effectively? I’m going to explain to you: What the Lean Canvas is Which components the Lean Canvas contains And how to fill out the Lean Canvas Let’s get started… What is a Lean Canvas The Lean Canvas originally comes from the Business Model Canvas, but is more problem and solution oriented: Lean Canvas This difference allows the Lean Canvas to be better used to validat ..read more