Episode 32: PR in Croatia (Part 2) - A conversation with PR student Filip Marinović
PR Delivered
by Andrea Tavchar
10M ago
One of the best parts about teaching is the opportunity to work with young people on building their skills and preparing them for the workplace. So, when I had the chance to do a teaching exchange through the EU’s Erasmus program with a PR school in Croatia – I jumped at the chance. When I was at the Edward Bernays University College, I met with a number of students  – and hoped a student would be interested in joining me on PR Delivered. Filip Marinović stepped up to the plate. Filip is the president of Bernays' student council and recently completed his final year of the Communications ..read more
Visit website
Episode 31: PR in Croatia (Part 1) - An interview with faculty at the Edward Bernays University College in Zagreb
PR Delivered
by Andrea Tavchar
10M ago
As a Croatian-Canadian, I’m always eager to visit the country of my birth. And when an opportunity emerged to do a teaching exchange through the EU’s Erasmus program with a PR school in Croatia – I jumped at the chance. I travelled to the Edward Bernays University College in Zagreb, Croatia in May, where I delivered a series of guest lectures on a variety of PR topics. I enjoyed meeting the students and the faculty – and wanted to learn more about teaching and practicing PR in Croatia. Dr. Dejan Gluvacevic, the head of communication studies at Bernays, agreed to join me on PR Delivered. Have a ..read more
Visit website
Episode 30: Want to be funny on Twitter? Do your homework. A PR Delivered podcast featuring Kevin Parent, Ottawa Public Health
PR Delivered
by Andrea Tavchar
10M ago
In the early days of the pandemic, Ottawa Public Health's Twitter account was gaining buzz for the way the social media team was managing the account. It was fun, timely, informative and, most of all, engaging. So engaging, in fact, that the Ottawa Public Health Twitter account even caught the attention of Canadian actor Ryan Reynolds. The social media effort was inspiring and I was intrigued to learn more about their strategy, so I reached out to Kevin Parent, Ottawa Public Health's program and project management officer. On this episode of PR Delivered, Kevin shares his social media insights ..read more
Visit website
Episode 29: Advice for highlighting your diversity - featuring BPR student Michael Jenkins
PR Delivered
by Andrea Tavchar
10M ago
Building relationships - mino nawendiwin - is the mandate for Humber's department of Indigenous Education and Engagement. One of my fourth-year BPR students, Michael Jenkins, has taken on the role of Indigenous peer mentor with the department of IE&E - building relationships with Indigenous Humber students - helping them transition to college life and to build a strong Indigenous student network. In this podcast, I wanted to speak to Michael not only about his PR education and experiences, but also about his role as an Indigenous learner and peer mentor building relationships with Humber's ..read more
Visit website
Episode 27: Telling a wider range of stories - diversity in influencer relations
PR Delivered
by Andrea Tavchar
10M ago
During the pandemic, the #BlackLivesMatter movement impacted the PR industry by raising awareness of the lack of diversity and ushering in a renewed commitment among practitioners to tell a wider range of stories. Given the prominent role of influencers to tell those stories, it has become vitally important to choose influencers with strong followings among under-represented groups. Kensington Grey is an influencer agency that does just that. One of Kensington Grey’s recent hires is Jackie Abrowka – a Humber College bachelor of PR graduate – who is now a Talent Manager. Jackie offered to share ..read more
Visit website
Episode 26: Amplifying the story - The role of social media in journalism
PR Delivered
by Andrea Tavchar
10M ago
Teaching social media to students across three programs - public relations, digital communications and journalism – means that I have to consider the role social media will play in their future careers. While PR and Digi Comm students may become social media content creators working for agencies and organizations – journalism students will create content for a different purpose – their content will be more personal – afterall it will be their own reputations at stake. In this podcast, we explore the role of social media in the work of a journalist. As both a Humber prof and a reporter, Matt El ..read more
Visit website
Episode 25: Trends in PR - Why a PR practitioner should care about AI
PR Delivered
by Andrea Tavchar
10M ago
In this podcast, I wanted to focus on how Martin Waxman identifies trends, keeps on top of trends and why he's decided to delve deeply into artificial intelligence (AI). I also wanted to get his take on what PR students and young practitioners needed to know and do to not only stay on top of AI-related issues, but to stay relevant in our ever-changing industry. Martin is a digital communications strategist who has shared his insights on AI in PR on a number of industry podcasts including Inside PR, at industry conferences for CPRS and PRSA, and in a TEDx Talk for Trinity Bellwoods.  Marti ..read more
Visit website
Episode 24: Spotlight on Billy Korekiyo - A new practitioner's insights on agency life
PR Delivered
by Andrea Tavchar
10M ago
When Billy was a student in Humber College's BPR program - he was interested in the automotive industry - and it was his passion that drove him to his first job at Edelman Canada. When asked if you need a passion for an industry to succeed, Billy shared this advice  - "What you need in order to be successful is you need to be passionate about learning and not hesitate to put your hand up and ask for what you want." While still passionate about cars, Billy has now embraced all that agency life has to offer - and he's sharing his thoughts with you. Listen to Episode 24 of PR Delivered to le ..read more
Visit website
Episode 23: Building a trusted reputation - for you and your company
PR Delivered
by Andrea Tavchar
10M ago
Interac recently placed 8th on Leger Marketing's list of top Canadian companies in their 2021 Reputation Study and 4th overall on Gustavson's 2021 Brand Trust Index. Lauren Mostowyk is Interac's Director of Corporate Communications and on the team that helps keep Interac a trusted Canadian brand. In addition to speaking about corporate brand trust, Lauren talks to us about how her reputation and networking led her on a successful PR journey in corporate communication. Listen to Episode 23 where Lauren shares her insights and advice for PR students and new practitioners.  --- Send in a voi ..read more
Visit website
Episode 22: From PR to Marketing - A story of two PR grads
PR Delivered
by Andrea Tavchar
10M ago
Stella Lee and Brittany Wilson met on their first day of Humber’s PR certificate program over 10 years ago, interned with the same organization – a trampoline company - and continue to speak with each other on an almost daily basis. The other thing they have in common is that they both moved from PR to marketing roles. Stella is currently the marketing manager at AMD, a gaming and tech company and Brittany is at Tangerine, a financial services company, where she is currently the senior manager of brand management.  Find out more about what motivated them to transition from PR to marketing ..read more
Visit website

Follow PR Delivered on FeedSpot

Continue with Google
Continue with Apple
OR