#17 -5 Key Marketing Components That Will Destroy Your Competition Part 2
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a three part presentation. In this presentation, I'll show you an actual marketing campaign that was implemented years ago... where the marketing was based solely on the implementation of these 5 marketing components. You will be able to see for yourself how all of these components work together to create a market-dominating advertising campaign for a small but aggressi ..read more
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# 16- How To Write Copy Better Than The Pros
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
This presentation is going to show you how to write copy better than professional copywriters. In order for your marketing and advertising to generate more leads and attract more clients, you must learn how to structure your marketing message so that's it's both irresistible and compelling. When you acquire the ability to write in a compelling way, you can turn your business into what we call a "profit faucet."  This presentation will provide you with a paint-by-numbers template to guide you each and every time you need to create any type of sales message ..read more
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# 15 - How We Help You Write Persuasive Marketing - Part 2
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
This presentation is going to continue your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to go in-depth and thoroughly explore the Conversion Equation. This will establish a persuasion format that you will be able to follow for the rest of your life as a small business owner... and when you do... you’ll gain an advantage over every competitor! The business owner who understands how to create messages, ads and m ..read more
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# 14 How We Help You Write Persuasive Marketing - Part 1
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
This presentation is going to start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to teach you the secrets to persuasive marketing, and how you can use it to influence your prospects to buy what you sell. The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market ..read more
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# 13 How to Create a Strategy for Marketing Products or Services
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients, or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-by-step through the tactical steps required to successfully and effectively marketing a product or s ..read more
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# 12 How to create a Compelling Elevator Pitch that gets results
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
Todays podcast  is going to help you create a compelling, lead generating marketing message specifically designed to instantly capture the attention of your target prospects. This is a message that will immediately compel any qualified prospect to immediately seek out more information from you regarding your product or service. During this presentation, we're going to provide you with the tools and resources to create your very own compelling message from scratch. An elevator pitch is the perfect lead generation vehicle that can explode your lead flow... help you to attract new clients at ..read more
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# 11 How to create a MARKET DOMINATING POSITION
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
Today we’ll be talking about Market Dominating Position. This lesson explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. You might be unique, but it won't matter to your prospects unless it's a hot-button issue for them. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing ..read more
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# 10 Powerful Marketing Strategies to Build a Stronger Business
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
The Recipe with the correct Ingredients and right Method to a profitable business DRAMATICALLY INCREASE YOUR ANNUAL REVENUE AND CASHFLOW Most business owners have been affected by Covid in some way and your customers & clients have changed their buying habits and in some instances are avoiding ANY unnecessary trips outside of their homes for fear of contracting the Coronavirus. By the way, most business owners have not adapted to these changes in the buying journey. So, join me ONLINE from the safety and comfort of your home or office and let me teach you the EXACT strategies you can impl ..read more
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HELLO and Welcome to The EDGE -RECIPE FOR BUSINESS SUCCESS PODCAST
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
HELLO and Welcome to The EDGE -RECIPE FOR BUSINESS SUCCESS PODCAST If you want to know the Secret to the Recipe For Success in your Business- You come to the right place -This podcast is for Entrepreneurs and Business owners who want to learn to grow and market their business in a way that gives you a COMPETITIVE EDGE. In each Episode Paul shares his secret sauce where you will learn strategies -incites and ideals to grow and build a profitable business using the RIGHT Ingredients and the CORECT Method SO LETS GET COOKING  ..read more
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# 8 -BRAND AWARENESS" and why "KNOW-LIKE-TRUST"
The Edge - Recipe For Business Success
by Paul Duncan
1y ago
Welcome to Competitive Edge Marketing Tips Here you will learn New Marketing Strategies and Tools to Grow and Promoting your Business Today I share my thoughts on "BRAND AWARENESS" and why "KNOW-LIKE-TRUST" is so important For more FREE Resources and Tools that will help you Out Thinks and Out Market your Competition and give you a COMPETITIVE EDGE .. Join my Facebook Group https://www.facebook.com/groups/TheEdgeRecipeForSuccess/ To your Success ..read more
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