Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.  In this episode we discuss: How to think about marketing if you’re afraid you’ll have to talk too much about yourself What marketing is working for Mandy’s marketing students? Where do Mandy’s patients primarily come from at her practice? Why Mandy advocates a multi ..read more

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.  In this episode we discuss: How to think about marketing if you’re afraid you’ll have to talk too much about yourself What marketing is working for Mandy’s marketing students? Where do Mandy’s patients primarily come from at her practice? Why Mandy advocates a multi ..read more

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing. If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place! In this episode we talk about: What kind of ethical dilemmas are people usually worried about regarding AI? Why it helps to think of AI like a brilliant, helpful assistant How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives Practical suggestions for using AI in marketing your acupuncture practice Ideas for prompts to give ChatGPT ..read more

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.  He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.  This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away. In this episode, Jason and I talk about:  Generating more revenue but NOT adding to your workload Hosting retreats as a way to increase revenue witho ..read more

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.  We talk in detail about search engine optimization for local wellness businesses.  I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. ? Hope you find it equally useful! In this episode, we discuss:  How to decide on keywords for your local business Do local businesses need a blog for great SEO? What is a "queen" page on your website and why is it good for SEO? Why Google is ..read more

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago. She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic.  She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more. In this episode, we talk about:  Gudrun’s journey of opening and expanding her acupuncture practice in Chicago How a membership model has helped build her practice Creating a supportive work environment ..read more

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das. Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla! I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea. In this episode, we talk about: Earned income vs. passive income, and the concept of the income glass ceiling Why passive income is not technically ..read more

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.  Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.  In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling ..read more

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.  Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.  In this episode, we talk about:  Creating a company culture that aligns with your values What marketing has worked for Sarah and what hasn't Email newsletters as a powerful marketing tool for staying top of mind with patients How books and media appearances can enhance your authority and credibility Repurposing content and using pla ..read more

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences. She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm. In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout. She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business. I hope you enjoy this conversation with ..read more