10. Striking that balance between speed and effectiveness in your marketing is not only tough, but it's also a non-negotiable in fintech. Lucky for you, this week's guest tells you how her brand is staying nimble while still providing continuous innovation on a personal level. Louise Robertson is the Global Director of Marketing for Pattern Insurance,  an embedded insurance company that enables online travel, recreation, and events businesses to integrate protection products (such as insurance, guarantee, and service) into their core offerings. Host of this episode is Chief Partnership ..read more

8. Fresh off a capital raise, Braintree was poised to disrupt decades of terminal processors and a mess of out-of-date transaction rails. They were a first mover—but they weren’t alone. Stripe also entered the market with a similar positioning and the race was on.  While acquisition was on Braintree’s mind, both payment platforms needed to rapidly build traction with developers to secure their place at the forefront of the e-commerce revolution. Braintree had steadily amassed a dedicated following within the Ruby-on-Rails community, but to capture market share with enterprise merchants ..read more

Money20/20: It's the Super Bowl of fintech events. And Team Crue is excited to be headed to our fifth Money20/20 USA conference next week!  As fintech marketers ourselves, we were stoked to see MARKETING sessions on the agenda this year. Whether you're attending the event or not, you'll want to hear what Director of Digital Solutions Brian Ryback says about which tracks he's looking forward to most ... and why. Two things before you tune in: 1. Download our latest playbook: Upgrade Your Fintech Digital Marketing This playbook is for you if you're wondering what you might be missing tha ..read more

Fresh off a capital raise, Braintree was poised to disrupt decades of terminal processors and a mess of out-of-date transaction rails. They were a first mover—but they weren’t alone. Stripe also entered the market with a similar positioning and the race was on.  While acquisition was on Braintree’s mind, both payment platforms needed to rapidly build traction with developers to secure their place at the forefront of the e-commerce revolution. Braintree had steadily amassed a dedicated following within the Ruby-on-Rails community, but to capture market share with enterprise merchants, the ..read more

Topping $425 billion just last year, SaaS and business software brands are booming, with an estimated 11% growth projected over the next 5 years.  Regardless of whether you’re solving payment challenges, leveraging smart contracts or improving revenue management, capturing market share with ISVs and enterprise software represents a significant opportunity for fintech – if only you can get your tech in the right hands. This begs the question: Should your efforts exclusively target C-suite financial decision makers? The data and our experience say no. Too often, looking only to the check-wr ..read more

Topping $425 billion just last year, SaaS and business software brands are booming, with an estimated 11% growth projected over the next 5 years.  Regardless of whether you’re solving payment challenges, leveraging smart contracts or improving revenue management, capturing market share with ISVs and enterprise software represents a significant opportunity for fintech – if only you can get your tech in the right hands. This begs the question: Should your efforts exclusively target C-suite financial decision makers? The data and our experience say no. Too often, looking only to the check-wr ..read more

When there’s a need for speed, you’ve got to fail fast. And in an industry like fintech where speed is required to win, you also need to fail smart. VP of Marketing at TripActions Doug Pullman teaches us how.  The fintech TripActions is a travel & expense management company. TripActions helps companies save money traveling. Not only can you book travel through their platform, but you can also take advantage of their dynamic policy AI.   Doug talks us through why it's so important to fail fast in fintech, but even more critical HOW to make mistakes with confidence by strategicall ..read more

3.  In this week's episode of the Fintech Marketing Strategy Hour podcast, we speak with VP of Demand Gen and Lead Gen Megan Porter to dig into: What Demand Gen in fintech is not Why there's not widespread alignment on it How to overcome early stage challenges with it Be sure to grab the full insights in her article: Demand Gen: What it is and what it isn't Grab more helpful fintech marketing content on our social channels:Twitter LinkedIn YouTube Facebook Instagram Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abili ..read more

5. Marketing for a fintech can be challenging. But there are distinct growth opportunities in each challenge. Just when you think basic customer acquisition will solve all of your growth problems, or that the only way to stand out in a sea of competitors is putting all your media dollars in one attention grabbing basket - that's where very strategic, internally AND externally aligned fintech marketing becomes critical. And it starts with clearly defining your biggest roadblocks and your biggest strengths.  Today we’re talking to the director of digital solutions for Crue, Brian Ryback ..read more

4. Fintech can be unpredictable. But your goals shouldn’t be. Just when you think your industry moves too fast or that there’s too much pressure on marketing to meet the demands of sales or even the board – that’s where intelligent goal planning becomes critical. And it starts with aligning your desired outcomes to your fintech marketing plan. CEO of fintech marketing agency Crue, Todd Brook, takes us through a 4-step framework for defining, adjusting and achieving your fintech marketing goals. If you want to succeed in marketing a payments platform, digital bank, crypto business or venture ca ..read more