In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.   At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content. It’s not about the quantity of content produced, but the quality and impact it holds. We adhere to key principles and learn from successful real-life examples, and one case we’re ..read more

During the COVID-19 pandemic, you may have noticed the sheer number of businesses arising, or surviving, on social media. Whether it was bolstering an already-established community or building a new one around an up-and-coming small business, social media became a tool for consumer engagement that was, and is, vital for businesses of all sizes.    Social media marketing wasn’t born yesterday, but its popularity and importance are greater now than ever. This means now is the time for you and your business to get in on it!   Here’s why:    Why is Social Media Marketing S ..read more

If you’ve been on the internet as of late, you’ve probably heard the rampant discussion of Artificial Intelligence, lovingly and begrudgingly known as “AI.” AI has rocked the digital art community as of late, especially with the advent of AI filters and programs that charge a small fee to create stylized images and portraits. This called into question the ethics of such AI, which borrowed (and outright stole) from real artists’ pre-existing work and forced artists to advocate for the value of their created works/commissions amid less expensive, faster-generated artwork.    As marketi ..read more

You and your team have already done the hard work of setting up your new business. Your website is designed, products/services are prepared, social media accounts are live, and you think you’ve got all you need to run a successful online business?   You’re doing great, what with your lovely brand design and experts in your field, ready at your clients’ or customers’ disposal. But running a business is tough!    And you definitely want to see your client satisfaction increase, with new customers lining up at your door, right? Right.   Enter, copy.    1- Boosts SEO ..read more

Most of us have an idea for a book in our minds. It could be a fictional story, an autobiography, a business book, or something that can help change the world. The problem comes when it’s time to put all those ideas onto paper; not all of us have the gift of knowing how to start and, more importantly, how to organize all our ideas in a way that makes sense for readers. That is when ghostwriters come in. Their role is to take those ideas and transform them into an actual book. As Scribe Media describes it: “A ghostwriter is someone hired to author a book that someone else will be credited for ..read more

Everything can be found online. That’s why everybody should have a website that describes their products and services effectively so customers can understand why they are the optimal choice. However, having one is just step one. How do you know the website complies with its function? You should install Google Analytics and start studying its Key Performance Indicators (KPIs). According to Tech Target, “Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is used to track website performan ..read more

Email marketing has been utilized for a long time, but only a few people know how to use it correctly. According to Sendinblue, “Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.” This means that if your business is looking for a lead magnet that will turn your audience into potential customers, you should implement email marketing in your next campaign. There are a lot of businesses out there that are already using this techn ..read more

One of the most utilized PR strategies in the current market is working with influencers that have authority in your field. Social media influencers can bring brand awareness by offering an endorsement towards credibility for your product or service as well as serving as a sales resource for a market you may be trying to reach. Every day, more brands are looking for influencers to assist their company’s goals because their power seems endless. Influencers have an important tool; they connect with their audience and are natural leaders, meaning they can transform a consumer’s behavior and guide ..read more

LinkedIn is a popular platform for business. Industry professionals use it to network, share experiences and advice, and even teach others how to succeed in a specific field. What makes LinkedIn so popular is that it is a business-oriented platform. People use it as a way of sharing professional knowledge for others who want to keep learning on a daily basis. According to TechTarget: “LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to enable registered members to establish and document networks of people they know and trust profess ..read more

Ghostwriting has become quite popular over the last couple of years. When we started, this type of gig wasn’t as prevalent as it is today, and few people knew what it entailed. When we refer to ghostwriting, we are talking about the process of writing a document, article, book, etc. under someone else’s name. As Make A Living describes it, “Ghostwriting is when you’re writing as someone else. You write the words, and someone else gets credit as the author.” This type of service is perfect for people who know how to express themselves but aren’t sure how to put it into words, or even for author ..read more