Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture the exponential efficiency gains that AI promises, though—and the saved time and money that business leaders are pressuring their teams for—one writer going back and forth with ChatGPT to draft a blog post isn’t going to cut it. This is where using AI at scale comes in. By “using AI at ..read more

DALL-E-3 prompt for the header image: “I NEED to test how the tool works with extremely simple prompts. DO NOT add any detail, just use it AS-IS: A robot writing an outline on a whiteboard in an office. Organize the outline into several sections labeled with roman numerals, and make sure that underlying subsections are indented properly in relation to their main headers.” There’s a lot to unpack in that prompt, as well as in the image—look out for a DALL-E deep dive coming soon to a Verblog near you. If you’re using AI to create content and don’t think you need to bother testing prompts ..read more

VerBlog Home / On AI Content Marketers Sound Off: More responses from our 2023 Digital Content Survey By Megan Skalbeck · January 30, 2024 · 2 min read In our 2023 State of Digital Content Survey, we asked marketers, What's the biggest difference in being a content marketer today from, say, two years ago? We included many of the responses in our report, but there were so many good ones, we thought we’d share a few more. Three themes stood out: Increased pressure The influence of Ai Changes in what's working Marketers are under pressure Content cannot just b ..read more

DALL-E-3 prompt for the header image: “cartoon image of a scientist doing experiments in lab. There should be beakers containing mixtures of different letters, and the scientist is pouring one of those beakers into a robot who is holding a pen (this robot represents a LLM, and the beakers represent different prompts the scientist is testing in order to get the LLM to generate the results they want)”  tl;dr  – Testing different prompts can improve your outputs significantly.  – Even small formatting changes can make a big difference in prompt performance.  – You need to test ..read more

The most brilliant SEO strategies can be derailed by two simple bottlenecks: content creation and Google’s ever-shifting standards. At first glance, it would seem that AI can easily solve for the former, while adding to the risk of the latter. The power of AI to scale content creation – or at least build mediocre content for free – is well-documented by now. And everyone in SEO lives in fear of an algorithm update wreaking havoc on hard-earned results. However, AI doesn’t immediately solve SEO’s two big roadblocks. Building articles onesie-twosie with ChatGPT, Jasper, or similar tools doesn’t ..read more

Hosting Content Bounce House means I get the inside scoop on the content marketing industry straight from the mouths of other people living this job every day. And these days (cue: recession, tech lay-offs, the impending doom of those recession-induced tech lay-offs as described in myriad LinkedIn posts), having a little extra career advice in your back pocket isn’t a bad thing. Experts I chatted with: Alli Tunell, Senior Growth Marketing Manager at Teal Joel Klettke, Founder of Case Study Buddy Kameron Jenkins, Copy Team Lead at Shopify Jess Cook, Head of Content at LASSO Caitlin Burns, Cont ..read more

When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. Meet our panel of experts: Jimmy Daly, Founder of Superpath Eric Doty, Content Lead at Dock Jess Cook, Head of Content at LASSO Tommy Walker, Founder of The Content Studio Building your personal brand is quickly becoming a marketing prerequisite Your personal brand is a serious marketing tool—for you and your future company. Building your network online can be a major selling point in interviews, open doors for new opportuni ..read more

Marketers are like sponges — we absorb information. And one of the best places to get that information is podcasts. There are so many podcasts that offer unique perspectives, marketing insights, and killer info that it can be hard to keep track. Here are our favorite podcasts to add to your queue ASAP.  Content Logistics Calling all marketers! This podcast is one you won’t want to miss. Hosted by Camille Trent, the Director of Content & Community at PeerSignal, Content Logistics dives deep into what makes a content engine chug — and how it drives revenue.  The Cutting Room Tommy ..read more

On Tuesday, March 14, OpenAI released its latest machine learning model, GPT-4. While it hasn’t immediately rocked the world in the same way ChatGPT did, that’s mostly because there wasn’t a shiny new interface to go along with it. Trust us — it’s still incredibly exciting. Here are four things you should know about GPT-4 right now. Thing #1: Multimodality isn’t here yet Pre-launch, a lot of the hype around GPT-4 was about its being multimodal, or able to accept both text and images as input. Currently, OpenAI is only testing that multimodality with a single partner, Be My Eyes. For everyone e ..read more

ChatGPT just launched its API, and GPT-4 has entered the building, making it easier than ever to sync unlimited at-your-fingertips content creation with your workflow.  Whether you work in-house creating landing pages or an agency churning out massive amounts of content for your clients, you need fast, reliable content now more than ever. And because Google deprioritizes duplicate content, you want to make sure that you aren’t putting out the same content as all your competitors.  Is ChatGPT content unique?  If you missed my last AI content experiment, we covered what it takes t ..read more