How good are marketers at detecting AI content?
Verblio Blog
by Megan Skalbeck
1w ago
AI content is everywhere. Let’s skip the speculation over how it’s going to change everything, why it’s ruining/saving society, and whether all creative work is going to be replaced by robots. The only question that matters: Can we actually identify AI content when we see it? That’s part of what we wanted to know when we surveyed over 150 marketers about all things AI In December of 2022. You can read the full survey results to learn things like how marketers are currently using AI, what the ethical problems of AI content are, and whether they think AI content will harm their SEO. Just want to ..read more
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What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)
Verblio Blog
by Steve Pockross
1w ago
While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no rock star experience. That is, until the pandemic, when I formed my first rock band. We practiced weekly for a year and a half, then played our first show to 120 people and a pack full of wild dogs.  Not pictured: pack of wild dogs. There’s something deeply valuable in working on something you’re simply not good at until you become borderline competent; it’s li ..read more
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A no-muss, no-fuss beginner’s guide to building a website
Verblio Blog
by Daniel Doan
1w ago
Content creation is tricky, and before you can even get to step one, there’s step zero: building a website. Your website will house your content. So before even worrying about content, you should first think about its home, or you’ll be putting the cart before the horse. Only once you have things like a layout and branding selected should you worry about blog posts, About Me pages, or product descriptions. But don’t worry if all these sound strange—we’re breaking it all down right here. Why you need to build a website before focusing on content creation Before working with a content creat ..read more
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SaaS Acronyms Defined and Explained
Verblio Blog
by Daniel Doan
2w ago
It’s time to master the art of SaaS acronyms. If you’re sick of feeling behind the curve in the ever-changing field of software and tech, it’s time to take this masterclass right to the top. Read on to learn more about how you can add more SaaS to your vocabulary without going (slowly) insane.  What is SaaS, anyway?  SaaS stands for Software as a Service and is an umbrella term for tools you use online every day. Looking for good examples? Think of top-tier software solutions like:  ClickUp 6sense Slack Hubspot  … and thousands more common tools that your business uses re ..read more
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Publishers Samples — The Wednesday Phenomenon: Who is Jenna Ortega
Verblio Blog
by Rachel Moore
2w ago
Every year, Netflix releases hundreds of new content titles. In fact, in the last quarter of 2021, it came up with 129 originals. Obviously, it’s impossible for all of them to hit the mark. But Wednesday has made a huge splash after its November 23, 2022 release. If you go down the street and ask people about Wednesday, you won’t hear about the day of the week. Millions of people ages 9 to 99 know who Wednesday Addams is and can’t wait to see her in the second season.  Meanwhile, if you ask them who Jenna Ortega is, they may draw a blank. While virtually everyone knows what she looks like ..read more
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Publishers – What’s Going on With Elon Musk at Twitter?
Verblio Blog
by Rachel Moore
2w ago
Controversial, billionaire playboy, the world’s richest man, and now solo Twitter executive—Elon Musk is nothing if not eccentric. A few days after completing his extravagant buyout of Twitter Inc., Musk has been making global waves. To say that things have been interesting would be an understatement. The first thing Elon Musk did was dissolve Twitter’s board and fire top executives. And, amid grand promises of promoting free speech, the billionaire has now rolled up his sleeves to turn Twitter upside down. What the heck is going on with the king of Twitter, Tesla, SpaceX, and the Boring Compa ..read more
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7 Marketing Books to Read in 2023
Verblio Blog
by Verblio
1M ago
Episode 119 of Yes, and Marketing Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again. Doug is the host of The Marketing Book Podcast, reading the top 52 marketing books every year and interviewing the authors. That means Doug is likely the best-read marketer around, and there’s no better guide when setting up your reading list for 2023. The theme? Classics are classic for a reason. Best overall marketing book of 2022 The N ..read more
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How to Lead a Content Team According to Marketing Agency Experts
Verblio Blog
by Ryan Sargent
1M ago
Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off Queen. Ok, so don’t plagiarize (looking at you, Robin Thicke). But you can learn a lot by watching what other people in your position do to succeed. Leading a content team at an agency definitely qualifies as a difficult job. You’re pulled in many directions, from client relations to project management to content creation, often for several clients at a time. Oh, and you’re also ma ..read more
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The 4 Best AI-Powered Content Writing Services (plus 5 others that are *not* the best)
Verblio Blog
by Megan Skalbeck
1M ago
There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast majority of them are the exact same. Here’s the deal: Nearly all of the best AI writing services are built on the same technology, which is GPT-3. I’ve written a quick summary of GPT-3 if you’re curious, but the gist of it is that it’s a machine learning model from OpenAI and the leading text generation tool in the AI industry today. GPT-3 has some impressive strengths: Generating human-sounding text Writing a l ..read more
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Big 4 Publishers Breaking News: DOJ Blocks PRH’s Acquisition of Simon & Schuster as HarperCollinsPublishers Union Strikes
Verblio Blog
by Rachel Moore
1M ago
According to officials, the Biden Justice Department is aggressively enforcing the federal antitrust statutes to ensure a fair and competitive market. In line with the Justice Department, a federal judge recently denied Penguin Random House’s bid to merge with Simon & Schuster. The judge argued that the merger of these two largest publishers in the globe may “diminish competition” for “top-selling books.” HarperCollins Publishers employees, the only member of the “big four,” are also on an indefinite strike because of the low pay and lack of diversity. The HarperCollins strike comes in the ..read more
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