Steve LaMothe is Sacramento’s number 1 listing agent, and the last time we had him on the show, he shared what he’s doing to get listings in a highly competitive market. But he’s not just generating listing leads, he’s actually winning them by dealing with the major seller pain points and providing solutions to them. Today he talks about two unique programs he’s created to turn leads into signed contracts.    Download Steve's Radio Ads --READ THE FULL TRANSCRIPT--   1. The Power Buyer Offer - With low inventory, it’s extremely difficult for people to sell a home and buy their ne ..read more

Our show’s very own co-host, Chris Watters, is one of the top-selling agents in the world, with thousands of listings in and around Austin, Texas. He also sells franchises to real estate agents, ramping up their production and selling leads in a spectacularly short time.  Today he shares what he’s doing to get sellers to call his team and list their homes. He also reveals details on the exciting marketing experiment he just launched.  Download Chris' Ebook --READ THE FULL TRANSCRIPT--   1. Brand Ambassadors - Chris' high speed of success when it comes to getting his franchisees ..read more

Steven Gendel sells 40 units a year in Livingston, New Jersey, with a volume of $30 million. He’s spending money on high-end predictive seller data to determine where to focus his marketing efforts. With 10 years in the high-tech and AI space, Steven has a keen interest in data and how it can be leveraged in real estate today. His listing lead generation strategy is about focus, simplicity, and clarity.  Download Steven's Direct Mail Examples --READ THE FULL TRANSCRIPT-- Steven believes agents need to change their mindset from mass marketers on a mass scale to micro marketers on a mass sc ..read more

Ylopo manages $25 million of media a month and generates thousands of leads for real estate agents and teams. When we were looking for a guest with a lot of knowledge and expertise around Facebook Ads and Google Ads, Ylopo was the only choice. Today, Ylopo’s co-founder and CMO, Juefeng Ge joins us to talk all about their listing lead strategies. He shares 3 impressive analytics-backed ad strategies that their clients are using to generate and convert leads in markets across the country.  Download Ge's Facebook Video Ads  --READ THE FULL TRANSCRIPT-- 1. Trade-up Buyer Leads to Homeown ..read more

Isabelle Stonebraker does 150 listings and 75 wholesale deals a year in Northern Arizona, with a unique strategy for finding and contacting ready-to-sell leads that no one else has. By having a wholesale investment business and a retail business running as separate entities, Isabelle maximizes her lead generation and can get deals where other agents can’t. Adding an investment division to your business gives you more opportunity and the ability to use your skill set more creatively, especially when it comes to generating leads.    Download Isabelle's Cold Offer Letter & Contract ..read more

Kimo Quance is on track to close 163 transactions this year with a volume of $100 million in San Diego, California. In a competitive market with higher price points and thousands of agents and iBuyers, Kimo pulls in between 500 and 700 listing leads every single month thanks to his internet lead generation strategy. He has learned how to fine-tune his search engine visibility as well as how to generate seller leads from buyer leads. In today’s episode, he shares exactly how he does this.  Download Kimo's Quarterly Client Letters -- READ THE FULL TRANSCRIPT -- 1. PPC - Kimo generates the m ..read more

Mikki Ramey is the number one agent on Zillow in Charleston, South Carolina, and her business benefits greatly from organic search, which makes up 30% of her total transactions. She has built a ton of visibility and trust in her market because of those reviews, along with working a unique niche—nurturing relationships with medical personnel and her database. Today on the show, you’ll learn how she does it.    Download Mikki's Client Reviewing Process --READ THE FULL TRANSCRIPT-- 1. Reviews - Mikki has generated 550 reviews on Zillow, and she also focuses on Google and Realtor.com rev ..read more

In 2020, Dan Beer sold 438 homes and earned an excess of $10 million in GCI in San Diego, a staggeringly competitive market with thousands of agents. In the San Diego area, Dan’s brand is virtually inescapable—he dominates in billboard, TV, and radio advertising. A large portion of his massive success comes from his sphere, with targeted nurture strategies that run throughout the year. He has also created a marketing arsenal that drives massive value to everyone in his CRM. Today on the show you’ll learn how he does it: Download Dan's Business Plan --READ THE FULL TRANSCRIPT-- 1. Sphere of Inf ..read more

Gary Ashton has built the number one RE/MAX team in the world, with $1 billion in GCI. His team is also the Official Real Estate Team for the Tennessee Titans NFL team, and the Nashville Predators NHL team. Gary made a huge commitment to and investment in a massive staffing, branding, and advertising operation. The key to Gary’s system is sports marketing, putting money towards long-term branding, hiring licensed local ISAs, and clever radio ads with catchphrases that stick in people’s minds. His team is layering in multiple pieces to create undeniable recognition and credibility in the Nashvi ..read more

Andrew Duncan sold 460 listings last year in Tampa, Florida. Andrew has catapulted himself into being a local celebrity and the Tampa expert on all things real estate. A large part of his success comes from his mass media strategies. After years of building his reputation through radio, billboards, and other avenues, Andrew has learned the ins and outs of mass media advertising and messaging. Today on the show you’ll learn how he does it.  Download Andrew's Radio Ads --READ THE FULL TRANSCRIPT-- 1. Radio Advertising - Andrew has figured out how to spend his advertising dollars differ ..read more