Now is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert.  Whether you're just getting started on the platform or want to become more consistent, this episode is for you. Learn how to overcome your most pressing fears about putting yourself out there on LinkedIn, the 3 tips to starting small and staying consistent, plus our best advice for differentiating your content in the age of AI. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. roadm ..read more

Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership? Good news: this episode will get you unstuck and on your way to writing your business book. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and purpose A: Assert Your Difference – Define what uniquely sets you apart N: Navigate ..read more

Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and purpose A: Assert Your Difference – Define what uniquely sets you apart N: Navigate Your Presence – Shape your personal brand foundation E: Elevate Your Authority – Grow ..read more

You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be. On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own Your Lane® series designed to help brilliant professionals break free from obscurity and become noticed, known, and chosen for what they do best. It's an Amazon #1 Best-Seller In Global Marketing, which means I'm beyond happy, s ..read more

Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors. Yes, you read that right. Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement. If you want to 'own the room," you must "own yourself"—first taking stock of what's important, setting boundaries, focusing on high-impact activities, and creating space to think and lead effectively so your best and brightest self leads the way. Each epi ..read more

Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother? Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and purpose A: Assert Your Difference ..read more

Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence? I recently sat down with Ivana Todorovic, founder of AuthoredUp, to discuss the latest strategies, data, and roadmap for positioning yourself on LinkedIn and beyond in 2025. Here’s a sneak peek at what we covered: What’s working now: The most effective strategies for growing your LinkedIn presence. What doesn't work anymore: Outdated tactics that no longer deliver results. Content formats gaining traction: Discover the content types currently getting the most engagement. The roadmap to personal br ..read more

How do you balance posting on social media without feeling cringy and spammy? And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority. This week's guest on the Standout Women LIVE show is trust and estates attorney Jennifer Belmont Jennings, who has mastered the art of storytelling on LinkedIn and Instagram. She has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance. Jennifer has a gift for turning an often unrelated concept into ..read more

Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Join host Michelle B Griffin and guest Humaira Akhter for a real-talk discussion where we debunk the myths that hold many of us back. We'll share stories of leaders who grew from their focused beginnings into broad, influential figures. We’ll also address the challenges of "expert syndrome" and how you can harness your diverse skills and passions ..read more

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how do you know what lights you up, what's most needed, and how to attract clients?  Tanya faced the ..read more