My story about attending a senior-level business conference, and the appearance of three of its exhibitors.  Who were paying to be there. Who are CMOs and CEOs who permit poor exhibit performance?  Or the investors bankrolling it ..read more

You're investing time and money in trade shows, conventions, conferences, and industry events. But not everybody respects that. Do you know somebody is bankrolling your company presence at that show? What are you getting for that money? Event speakers must breakthrough show clutter. Event producers must provide a meaningful audience experience to enable that breakthrough. Event sponsors must compete for attention, manage expenses, and measure results. In one way or another, everybody is paying to be at that event. Or didn’t you know that ..read more

It’s the Monday morning after your last trade show.  Stand up and tell your investors what business goals were accomplished. And you’d better have more to share than that smiling trade show booth picture ..read more

You have to know what you’re talking about in the aftermath of your events, trade shows, conferences, conventions, user groups, partner events, exhibit hall booths, lead gen activities, event sponsorships, sales opportunities, and budgets… Especially if your CEO knows how to stay ahead of the marketing spin in the aftermath of any event ..read more

You and I are reading more and more about the importance of sales and marketing alignment.  So pull the car around and buckle up!  I’ll tell you how to get it done. Not in years, in 30-minutes ..read more

The consumer education on payments and mobile payments is sparse.  Consumers and payment options are in a commoditized mosh pit.  Imagine influencing the customer experience from the drive-thru menu to the payment window.  Want me to want to use a specific form of payment?  Get to work ..read more

I want in on the moment of payment-decision making.  So should broadcast radio, and so should everybody operating in the ever-expanding mosh pit of payments. In broadcast radio, frequency sells.  My drive-thru payment scenario about influencing the payment experience is repeatable at scale 24/7/365.  An audience awaits ..read more

For those selling broadcast radio advertising and marketing wondering what to do with their terrestrial signals in search of new sources of untapped revenue... Stay Tuned… For those seeking go-to-market differentiation with payment tech solutions needing to separate themselves from the burgeoning competitive landscape beyond crowded industry events and “Do I really have to sit through another 60-minute financial tech webinar?” … Listen Up ..read more

The B2B tech sector drips with sales and marketing opportunity because it’s saturated with security blanket visions of they way things used to be. B2B tech leaders should crave marketing and sales enablement innovation.  Broadcast radio, is a natural fit to deliver exciting solutions and unprecedented results. Disrupting and differentiating every step of the way ..read more

If only broadcast radio sales and marketing were as innovative and creative as they used to be. Broadcast radio has missed, is missing, and continues to miss media’s massive sales, marketing & tech revenue wave. On a national, regional, and local basis. What does that mean? Broadcast radio needs immediate new sources of substantial advertising and marketing revenue. And they’ve been sitting and standing in front of radio … for years ..read more