92: Ruth Reichl on Writing
Everything Cookbooks
by Kate Leahy
13h ago
Kate and Molly speak with Ruth Reichl, an icon and authority in the food media world, about her breadth of writing experience - restaurant reviews, cookbooks, memoirs, articles and even tweets- and her new book, The Paris Novel. Ruth shares why food is a universal framework, her inspirations for this novel and the process of working with a new editor. She talks about being a "writer who hates writing" and how this process differed from others as well as how she accesses memories to include specificities in her scenes. Finally, she shares her advice to push into the unknown and what she is work ..read more
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91: The UX of Cookbook Design
Everything Cookbooks
by Kate Leahy
1w ago
Kristin, Molly and Kate tackle cookbook design from a usability perspective. They point out design decisions that authors should consider: packaging and cover design, typeface and font legibility, photographs on matte vs gloss paper and much more. They share their own opinions, experiences and preferences on the elements that enhance or detract from a user's experience of the book and, because there's much more to say on the topic, tease a part two. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen Editor: Abby Cerquitella   Mentions Debbie Berne Instagram 83: A N ..read more
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90: When a Health Issue Impacts Your Food Writing with Phoebe Lapine
Everything Cookbooks
by Kate Leahy
2w ago
Kristin and Molly speak with cookbook author Phoebe Lapine about finding pleasure in restrictive diets and her new cookbook, Carbivore. Phoebe shares what led her down a food focused career path, how she learned while blogging and how a health diagnosis pulled her down a different path than originally planned. She talks about writing recipes that keep comfort and pleasure in mind, synthesizing data to communicate science to her reader and why her driving force is "healthy hedonism". She also discusses the concept of a "search term book", the importance of sub-titles and how she balanced bloggi ..read more
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89: Insights From Cookbook Editor Sarah Kwak of Harvest
Everything Cookbooks
by Kate Leahy
3w ago
Molly and Kristin speak with Sarah Kwak, a senior editor at Harvest an imprint of Harper Collins, to find out what the editing process is like. Sarah shares how she ended up at her current role, the focus Harvest has for cookbooks and what authors should keep mind regarding their proposal assembly before submission. She discusses her thoughts on comp titles, overcoming past book sales, multifaceted ways to grow a platform and what compels her to spend over two years working on a specific project. Finally, she talks about trends in the food world, the changes in the economy of publishing and he ..read more
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88: On Being a First-Time Cookbook Author with Michelle Braxton
Everything Cookbooks
by Kate Leahy
1M ago
Kristin and Kate discuss author Michelle Braxton's turbulent publishing journey for her new book, Supper with Love. She shares the story behind the "organic" growth of her food career, how she balances social media creation, blogging and book writing with a separate full time career and how the book idea came about. She talks about committing firmly to the book's concept, why she chose her publisher and the tumultuous publishing process that include her editor leaving and the imprint closing. Finally, she discuses who her audience is, why she creates the sorts of recipes she does and her tips ..read more
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87: Publishing Confidential with Kathleen Schmidt
Everything Cookbooks
by Molly Stevens, Kate Leahy, kristin donnelly, Andrea Nguyen
1M ago
Kate and Kristin speak with Kathleen Schmidt, an industry veteran with years of experience in editing, publishing, marketing and public relations and now author of the newsletter Publishing Confidential. Kathleen shares her extensive career path, what her focus is as a freelancer and the origins of her newsletter along with what keeps her writing. She talks about the differences between marketing and PR, her dedication to an author centric approach and walks listeners through a hypothetical scenario of book promotion. Finally, she discusses what authors should focus on, thoughts on Authors Equ ..read more
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86: Culinary Activism and Cookbooks with Lelani Lewis
Everything Cookbooks
by Molly Stevens, Kate Leahy, Kristin Donnelly, Andrea Nguyen
1M ago
Kate and Molly speak with Lelani Lewis, a London born food stylist and culinary activist of Grenadian and Irish heritage now based in Amsterdam. Lelani shares how homesickness spurred her into a culinary career through pop-ups, where the idea for her debut cookbook came from as well as why she chose this title. She speaks about her desire to share the colorful, diverse nature of Caribbean food alongside its dark history and what she hopes readers will get from reading her book. She talks about working with a Dutch publisher, the unique editing and translation process, how she settled on her fi ..read more
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85: A Juneteenth Cookbook for Kids with Alliah Agostini and Taffy Elrod
Everything Cookbooks
by Kate Leahy, Molly Stevens, Kristin Donnelly, Andrea Nguyen
1M ago
Molly and Kristin dive into the territory of kid-lit in this talk with Alliah Agostini and Taffy Elrod, authors of The Juneteenth Cookbook. Alliah and Taffy discuss how they both got involved with the project, how they worked together and the goal they had of bringing the celebration of Juneteenth to life with food, history and family activities. They talk about the family representation in the book, the recipe development process and what went into all the extras inside. Alliah and Taffy both speak about tapping into their inner child while writing, what it was like working with their illustr ..read more
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83: A Niche Cookbook That Sold 350K+ Copies with Shelly Worcel
Everything Cookbooks
by Kate leahy, Molly Stevens, Kristin Donnelly, Andrea Nguyen
2M ago
Kristin and Molly speak with author and blogger Shelly Worcel about breaking into speciality markets and writing niche, single subject cookbooks. Shelly speaks about growing her skills while blogging, how she was tapped to write her highly successful second book, and how her open mindset allowed a natural escalation of her brand and career. She shares the pitching process, how photography and styling fits into her workflow and how she is able to keep each new project fresh. She talks about marketing her books as "gifts", how she keeps merchandising in mind during the writing and the upcoming p ..read more
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82: Craft Books for Cookbook Writers
Everything Cookbooks
by Kate Leahy, Molly Stevens, Andrea Nguyen, Kristin Donnelly
2M ago
Kate talks with Kristin, Molly and Andrea about the challenges faced when beginning a writing career and the resources they use to help improve their writing skills. They discuss which interest came first, the writing or the food, how reading with a critical eye can help one move beyond the basics and why it is vital to always keep the reader at the forefront. They each share the specific books and tools they turn to for guidance, inspiration and exploration as they constantly look to advance their craft. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen Editor: Abby Ce ..read more
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