Reading Time: < 1 minute If you are a small or mid-sized company, competing for talent against big companies can seem daunting.  But whether you have 50 or 50,000 team members, candidates are attracted by unique cultures that align with their personal and professional goals. If you have a unique culture—and can communicate it in a compelling way—you can compete for top talent. In this episode, we cover:: How to brand your small and mid-sized company’s unique culture using employee storytelling How small and mid-sized companies are using employee stories to drive their key talent init ..read more

Reading Time: 5 minutes If you read this blog, you know employee stories are the most effective employer branding and marketing content. And, an inspiring leadership story series is part of the employee story universe! As a communicator, you can tell effective culture stories by featuring your leadership team and communicating organizational information at the same time.  There are many benefits to telling leader stories. Humanizing your leaders by sharing their experiences will build trust with their audience. Connecting their real experiences and stories to the message—often a company c ..read more

Reading Time: < 1 minute In this episode, we reveal the four biggest mistakes companies make in employee storytelling and how to fix them to capture attention and build your employer brand. We’ll share insights from our nearly 12 years of experience and practical tips you can use immediately. Tune in to learn: How to avoid the #1 mistake that makes your videos fall flat How to craft a compelling creative direction for your stories The difference between platitudes and powerful storytelling (with real-world examples!) How to repurpose your content and get the most out of your efforts Don ..read more

Reading Time: 7 minutes No one wants to watch another boring talking head video. But when you’re creating content using employee stories, there will be people talking in your videos. There are four common mistakes in employee storytelling and we’re here to help you avoid them. The power of a great employer brand video is in storytelling. Your audience will watch a talking head video, but only if it’s done well and captures their interest. That means you need to focus on actual storytelling, captivating visuals and a hook that draws your audience in. Mistake 1: Not making content for your ..read more

Reading Time: < 1 minute A recent study by Eagle Hill Consulting found that more than half of U.S. adults say diversity, equity and inclusion (DEI) is a key factor when evaluating career opportunities. In this DEI-focused session, we uncover the trends we’re seeing and also share the results of our research from ALL 100 career sites of Fortune’s “Best Companies to Work For” list, answering the question: is DEI content delivering for candidates?  Listen in as we uncover the stories you need now to best communicate your organization’s diversity, equity, and inclusion journey. Don’t miss ..read more

Reading Time: 11 minutes Your leaders are some of your most effective brand ambassadors, recruiters, and company and team promoters. And, there’s a platform built for their thought leadership: LinkedIn. There’s never been more of an opportunity to shine a light on your leaders while promoting your brand to a built-in audience eager to hear from them. A leadership series on LinkedIn brings your leaders out of the C-suite and into the everyday lives of their connections. What is a leadership series on LinkedIn?  A leadership series on LinkedIn is a collection of social posts, in a variety o ..read more

Reading Time: < 1 minute Forget one-size-fits-all! Today’s talent wants the team scoop.  In this conversation, Jill and Christy from Stories Inc. reveal the Team Value Proposition (TVP): Your ticket to attracting, engaging, and retaining top performers in a crowded market. Learn the four steps to crafting a killer TVP, align it with your EVP, and unleash the unique stories from your teams. Strong team storytelling can lead to increased candidate engagement, shorter hiring times, and improved employee retention. Don’t miss an episode! Subscribe to Spotlights by Stories Inc. on Spotify ..read more

Reading Time: < 1 minute In this episode, Stories Inc.’s Scott Thompson and Bernadette Van Giesen share how to communicate core values to distinguish your culture from the competition. Included in this conversation: Why communicating core values is good for your company How to share your core values through stories Examples of showing values in action Are you doing something unique with core values? We’d love to hear about it. Send an email to marketing@storiesincorporated.com. Don’t miss an episode! Subscribe to Spotlights by Stories Inc. on Spotify Podcasts, Apple Podcasts, or find all ..read more

Reading Time: < 1 minute Check out our 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part two of our 2024 trends episode where we dive into the last three trends: employee advocacy, humanizing leadership, and activating an EVP globally. Listen to part one if you missed it. Are you working on a project related to one of these trends? We’d love to hear about it and potentially feature you on a future episode. Send an email to marketing@storiesincorporated.com. Speaking of episodes, don’t miss th ..read more

Reading Time: < 1 minute Check out our list of 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part one of two where we dive into the first three trends: AI for content creation, the alignment of employer brand and internal communications, and celebrating frontline and behind-the-scenes team members. Check out part two here. Are you working on a project related to one of these trends? We’d love to hear about it and potentially feature you on a future episode. Send an email to marketing@storiesin ..read more