Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights.  Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together.  Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt Read next: From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/ Unlocking C ..read more

Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.”  Let’s find out what is a customer-led strategy and how you implement it. Grab a copy of the book here: https://amzn.to/3NElC4w Related content: What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/ How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/ How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-h ..read more

On this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing. To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas. Join us for the discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market ..read more

We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher? To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades. Human Connection: Why Customer Empathy Matters --- Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message ..read more

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset.  Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work.  Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show." Connect with Diane: https://www.linkedin.com/in/dianehaluszka/ Read next: Creating Loyalty with a Customer-Centric Mindset --- Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-s ..read more

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset.  Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work.  Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show." Connect with Diane: https://www.linkedin.com/in/dianehaluszka/ Read next: Creating Loyalty with a Customer-Centric Mindset --- Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-s ..read more

Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer. How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED. How Voxpopme power users get the most out of this qualitative research software Create Products Customers Crave: Design Thinking 101 What business growth strategies are best for my business? --- Send in a voice message: https://podcast ..read more

Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty.  Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic. Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/ More relevant content you don't want to miss: Make the right business decisions with actionable insights Presenting data in research in a way that makes ..read more

You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them?  To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advi ..read more

Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX. Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market. The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering ..read more