Today’s guest says: “Leaders have a responsibility to build flourishing team members that help build flourishing organizations. Start today to write the story of your life and organization with the ending you desire…not the one you dread. “  Joining me today's show is Matt Lesser.  After spending 12 years running his family business and 14 years in the corporate world, Matt launched his own business in 2021, Uniquely Normal, LLC. His first book, “unSatisfied: When Less is More,” was released in October 2022. His second book will be released later this year.  Through proven pract ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #28.  On tip #7 of this ListenerIntoLead series you would have heard me share: Where do you start when it comes to your podcast? You start with the end in mind. But not just ANY end in mind.  But a specific end in mind.  Because specificity is key.  For instance a goal of: “I want to build visibility and brand awareness with my podcast” i ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27.  Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not.  If we look at the definition of fan in the Cambridge dictionary:  “A fan is someone who admires and supports a person, sport, sports team.”  Other words associated with fan incl ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25  Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.    Because limiting yourself to just ONE THING seems totally foreign to you.    And, life is too short to just focus on ONE THING.    You’ve got diverse interests, you love learning, and having t ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic’ is ..read more

A number of years ago, I shocked people, when I announced, I was going to stop production of my award-winning podcast – The Ambitious Entrepreneur Show.   (What shocked me, was following my announcement I received several messages asking whether I’d be interested in selling it. I had no idea anyone would see that much value in what I had created and would even consider asking whether I would sell it to them, which is a story for another day).  In this week’s podcast episode, I want to share the mistakes I made with my podcast that led me to stop production, so you can avoid maki ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #23.  If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be correct.  Personal Branding – or your Personal Brand is not a fad, it’s not a buzz word that some marketers have begun throwing around as the flavour of the day.   In fact, in my ..read more

When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client.   From marketing my business (which is even more complicated today for coaches due to the plethora of ways to market your business and many more coaches to compete with), having sales conversations, right through to being able to respond professionally to that cringe-worthy question, “How much do you charge?”   Thankfully, this was over two decades ago, and I’v ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22.  Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers across your social media platform, number of likes and comments on your social media posts. We love those numbers don’t we. The higher those numbers – the better.  However, those numbers ca ..read more

According to recent feedback from various podcasting survey’s the greatest challenge many podcasters face is how to ensure their podcast can be discovered amongst millions of other podcasts, so they can successfully build their audience.   If this is a challenge you’re facing too with your coaching business podcast, or you’re planning to launch a podcast soon, and you want to make sure you have a robust strategy in place to ensure you're able to build an audience of your ideal clients with your podcast, then this episode is for you.  Listen to find out:  Why Podcasting Pri ..read more